- Cottonelle
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Cottonelle toilet paper
Cottonelle is a toilet paper brand produced by Kimberly Clark. The company has made several different toilet paper types such as regular, Cottonelle Double, (Two-ply) Cottonelle Ultra, Cottonelle Aloe & E, Cottonelle Kids, and Cottonelle Extra Strength.
Cottonelle's mascot was originally a woman. At the time, the commercials usually consisted of how soft the roll was by showing a cotton ball and comparing it to the product itself.
In early 2008, Cottonelle devised an extensive advertising campaign featuring a large "Comfort Haven Bus" decorated to resemble a dog. According to Ad Rants, the bus would travel cross-country to "offer visitors access to "relaxation stations" where people can see first-hand—and hopefully in privacy—how soft and comforting Cottonelle can be."[1]
At one point, Cottonelle featured a program called Puppy Points. On a package of Cottonelle toilet paper would be a label with a certain amount of points. The label had to be cut off and saved. The Cottonelle website, showed a list of Cottonelle related items that you could receive in exchange for puppy points, including a Cottonelle bath robe, a Cottonelle picture frame, hand bag, slippers, etc. On July 31, 2008, puppy points were discontinued and could no longer be redeemed for merchandise.
Cottonelle is marketed as Andrex in the UK.
Cottonelle was introduced in Canada shortly after its 1972 introduction in the United States. Due to corporate changes in Canada, during 2004 Scott Paper Limited transitioned the highly recognisable Canadian branding to the new name of Cashmere.[2]
References
- ^ Duncan-Durst, Leigh Cottonelle On Crack (Literally!) MarketingProfs Daily Fix (April 16, 2008). Retrieved on 2-12-09.
- ^ Peter Rukavina, ruk.ca, January 16, 2006, "[1]", October 15, 2009
External links
Categories:- Paper products
- American brands
- Toilet paper
- 1972 introductions
- Brand name products stubs
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