Consumer socialization

In studies of consumer behaviour, consumer socialization is an aspect of socialization in which a person, in particular, a child acquires skills, knowledge, habits, and attitudes related to their behaviour in marketplace.^[1][2]

This aspect of child socialization started receiving academic attention in early 1970s.^[1][3] Systematic academic research in this area was triggerred by charges of various consumer advocacy groups which were concerned with the effects of marketing, especially TV advertising on children.^[1]

See also

• Consumerism
• Consumer culture
• Self brand#Development of self brand concepts

References

1. ^ ^{a b c} Consumer Socialization, by Scott Ward, Journal of Consumer Research, 1974
2. ^ Consumer Socialization: How do children become consumers?, by Erling Bjurström, an Advertising Education Forum (AEF) Academic Advisory Board Discussion Paper, 13 June 2002
3. ^ John, Deborah Roedder (1999): "Consumer socialization of children: A retrospective look at twenty-five years of research", Journal of Consumer Research, Vol. 26, No. 3, pp. 183–213

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