Coffee in Seattle

Seattle is a world center for coffee roasting and coffee supply chain management. Related to this, many Seattle-area people are coffee enthusiasts and they maintain a coffee culture in Seattle's many coffeehouses.

Coffee consumption

People in Seattle consume more coffee than in any other American city; one study stated that there are 35 coffeeshops per 100,000 residents and that Seattle people spend an average of $36 a month on coffee.^[1]

Roasters

Seattle is home to several coffee roasters.

Starbucks

Starbucks is Seattle's largest coffee retailer. It was founded in 1971 in Pike Place Market as a roaster, but only later became an espresso bar. In the mid 1984 ownership of the company changed and Howard Schultz led a massive international expansion of the company.^[2]

Tully's Coffee

Tully's Coffee is Seattle's second-largest coffee retailer. Tom Tully O'Keefe founded the chain in Kent, Washington in 1992 to rival the expansion of Starbucks with an alternative business model.^[3] A distinguishing feature between Tully's and Starbucks is that Tully's uses a milder roast and keeps overstuffed chairs and fireplaces in its stores to set a mood.^[3]

Caffé Vita Coffee Roasting Company

Caffé Vita Coffee Roasting Company was founded in 1995 to produce excellent artisan coffee and to implement an ethical model for coffee production which bypassed the fair trade business model and sourced coffee beans directly from the farmers producing it.^[4]

Espresso Vivace

Espresso Vivace is a set of coffeehouses and a roaster. Founded by a Boeing engineer, the coffee is produced to exacting specifications to match the owner's taste and the taste of patrons who prefer this different blend.^[5]

Victrola Coffee Roasters

Victrola Coffee Roasters is a coffeehouse which gives regular classes on coffee appreciation.^[6]

Coffeehouses

Coffee shop branches of major chains are ubiquitous in Seattle. Besides these, there are other coffeehouses who have their own specialty style and service offerings.

Café Allegro

Café Allegro is a coffeeshop in University District. It is the first espresso bar in Seattle. Its founder worked with Starbucks roasters to develop the original Stabucks espresso roast, which is darker than most other roasts but still lighter than the darkest roast. That espresso roast remains the standard Starbucks espresso offering, but it was developed for Café Allegro.^[2]

Last Exit on Brooklyn

Last Exit on Brooklyn was a coffee house which opened in 1967 and closed in 2000. It was a gathering place for high-level chess players and intellectuals, and the proprietor worked to "create a haven where students and the benign crazies" were welcome and where "everyone felt equal and there were no sacred cows".^[7]

Top Pot Doughnuts

Top Pot Doughnuts was founded in 2002 as a pastry bakery which also sells coffee.^[8]

Coffee technology

In 2007 the Coffee Equipment Company released a product called the Clover, which was a machine which brewed coffee one cup at a time. The company was acquired by Starbucks who now produces the Clover.^[9]

Coffee culture

In the early 2000s in Seattle a coffee concept called the bikini barista began to be implemented by various marketers throughout the area. Coffee distribution in this business model utilizes baristas wearing little clothing to prepare and serve the coffee.^[10]

Coffee events

Coffee: World in your Cup is the name of an exhibition and community series which premiered in Seattle through most of 2009 at the Burke Museum. The exhibition includes displays of equipment at the museum and a lecture series with talks in various locations wherein experts talk about aspects of the coffee industry.^[11]

References

1. ^ "Coffee Capitals: 20 Cities That Drink the Most Caffeine". The Daily Beast. 27 July 2010. http://www.thedailybeast.com/articles/2010/07/27/coffee-capitals-20-cities-that-drink-the-most-caffeine.html. Retrieved 14 November 2011. 
2. ^ ^{a b} Schultz, Howard; Yang, Dori Jones (1997). Pour your heart into it : how Starbucks built a company one cup at a time (1st paperback ed. ed.). New York, N.Y.: Hyperion. pp. 100-104. ISBN 978-0786863150. 
3. ^ ^{a b} Ouchi, Monica Soto (20 February 2005). "Business & Technology | Tully's Coffee: A brand that belies its size". seattletimes.nwsource.com. http://seattletimes.nwsource.com/html/businesstechnology/2002185126_tullys20.html. Retrieved 14 November 2011. 
4. ^ Fitzpatrick, Tamra (March 26, 1999). "Finding Niche Brews Big-Time Success For Small Coffee Roaster". The Seattle Times. http://community.seattletimes.nwsource.com/archive/?date=19990326&slug=2951661. Retrieved 2010-09-23. 
5. ^ Meet espresso's exacting master - Food Inc. - MSNBC.com, May 9, 2003
6. ^ Borg, Shannon (October 2010). Seattle Coffee Guide: Locally Roasted Beans. http://www.seattlemag.com/article/seattle-coffee-guide-locally-roasted-beans. Retrieved 15 November 2011. 
7. ^ "Last Exit, many returns: 20 years and many fads later, laid back U District coffeehouse show no signs of slowing down", Seattle Times, June 20, 1987, p. E1.
8. ^ "About Us : Top Pot Hand-Forged Doughnuts". toppotdoughnuts.com. 2011 [last update]. http://www.toppotdoughnuts.com/about-us.html. Retrieved 14 November 2011. 
9. ^ "The Clover Brewing System". starbucks.com. 2011 [last update]. http://www.starbucks.com/coffee/learn/clover. Retrieved 14 November 2011. 
10. ^ Caitlin A. Johnson (February 18, 2007). "Shedding Clothes And Selling Coffee". CBS News. http://www.cbsnews.com/stories/2007/02/18/sunday/main2491158.shtml. Retrieved March 9, 2010. 
11. ^ "Coffee: The World in Your Cup - Burke Museum". burkemuseum.org. 2009. http://www.burkemuseum.org/static/coffee/index.php. Retrieved 14 November 2011.