ClickZ

ClickZ is an online publication that provides news, how-to articles, commentary, and stats for digital marketing and online advertising professionals. It covers social media marketing, e-mail marketing, Web analytics, search engine marketing, digital video advertising, mobile marketing, and media planning and buying, and is considered a resource for online advertising practitioners.^[1]

Andrew Bourland and Ann Handley co-founded the site in 1997 to serve the then-nascent online marketing community with advice and commentary on e-mail, affiliate, and brand marketing.^[2] In 2000, they sold ClickZ to internet.com for $16 million in cash and stock.^[3] Internet.com then integrated it into its e-commerce/marketing channel, which included properties like Ad Resource, ChannelSeven.com, and Internet Advertising Report.

In 2005, internet.com -- by then known as Jupitermedia -- sold ClickZ, Search Engine Watch, and the Search Engine Strategies conference series to Incisive Media for $43 million.^[4]

ClickZ's current publisher is Matt McGowan, and its executive editor is Anna Maria Virzi. Other members of its editorial team include Managing Editor/News Zach Rodgers, Senior Editor Kate Kaye, Managing Editor/Stats Enid Burns, Associate Editor and Copy Chief Erin Brenner, and U.K. Reporter Jack Marshall. Its how-to articles and commentary, written by a team of 40 digital marketing practitioners, appear as Experts columns. Rebecca Lieb, editor-in-chief from 2000 to 2008, continues to write a column for the publication.

Awards

American Society of Business Publication Editors, Top 10 B2B Web Site of the Year, 2008^[5]

2008 Jesse H. Neal Award finalist, "Best Online Article or Series," for "Campaign '08" series by Senior Editor Kate Kaye^[6]

Notes

1. ^ Boston Public Library: "Advertising Resources on the Internet" Retrieved on 2009-05-30
2. ^ "ClickZ Q&A: Andrew Bourland, Publisher, ClickZ" ClickZ.com, Jan. 9, 1998. Retrieved on 2009-05-30
3. ^ Dinger, E.: "Jupitermedia Corporation" International Directory of Company Histories, 2004, Retrieved on 2009-05-30
4. ^ Rafat, Ali: "Jupitermedia Sells ClickZ, SES Show; Will Focus on Images" PaidContent, August 2, 2005
5. ^ American Society of Business Publication Editors, 30th Annual National Honors and Azbee Awards of Excellence [1] 2008, p. 16
6. ^ Incisive Media (Feb. 3, 2009) "Incisive Media's ClickZ, Legal Times, Texas Lawyer and The American Lawyer Named as Finalists in Neal Journalism Award Competition" Press release. Retrieved on 2009-05-30

External links

Official site [2]

Incisive Media [3]