Become.com

Become.com

Infobox Company
company_name = Become, Inc.
company_
company_type = Private
foundation = 2004
location = Mountain View, California, USA
key_people = Michael Yang, founder and CEO; Yeogirl Yun, founder and CTO
slogan = "Shopping Your Way"
industry = Shopping Search, Discovery Shopping
homepage = www.become.com

Become.com is a product price comparison service and discovery shopping search engine with a mission to help shoppers make ideal buying decisions. Become.com targets popular products such as electronics, home, garden, computers, cameras, clothing, health, beauty and more. [cite web | title = Become.com Launches Shopping Search Engine. | publisher = SearchEngineWatch | url = http://searchenginewatch.com/showPage.html?page=3496571 | date = 2005-04-11 ]

History

Become, Inc., was founded in 2004 by entrepreneurs Michael Yang and Yeogirl Yun who also founded mySimon. [cite web | title = MySimon Founders Launch New Engine. | publisher = MarketWatch | url = http://www.marketwatch.com/News/Story/Story.aspx?guid=%7BF199DB4A%2DC2C3%2D4A54%2DA46E%2D1B1ECA29BF73%7D&siteid=yhoo&dist= | date = 2005-02-23 ] By Early February, 2005, the original founders added Jon Glick, past Senior Manager of Search at Yahoo and the guy who aided AltaVista, AllTheWeb, and the Inktomi database into Yahoo to their team. [cite web | title = Glick Clicks Over to Become. | publisher = StepForth | url = http://news.stepforth.com/blog/2005/04/glick-clicks-over-to-become-next.php | date = 2005-04-01 ] Two other executives, Greg Haslam of NexTag, and Tony Pecora of eBay, were also brought on board at Become.com. [cite web | title = Former eBay exec to head up marketing at Become.com. | publisher = InternetRetailer | url = http://www.internetretailer.com/dailyNews.asp?id=18135 | date = 2006-04-03 ]

Become.com is a privately-held company in Mountain View, California who received an undisclosed amount of funding during their series A round and an additional $7.2 million in the second round of funding, led by Transcosmos venture capital group, while angel investors Rob Conway and Bob Bozeman were also named. [cite web | title = Become.com Gets More Funding. | publisher = SearchEngineWatch | url = http://blog.searchenginewatch.com/blog/050531-114749 | date = 2005-05-31 ] On March 14, 2008 Become.com raised $17.5MM in additional funding from TPG Growth Fund.

Industry Recognition & Awards

Become.com was voted the Best of the Web by Forbes Magazine and Business Week during 2005 [cite web | title = Forbes.com Best of the Web. | publisher = Forbes.com | url = http://www.forbes.com/bow/b2c/review.jhtml?id=7947 | date = 2005-12-01 ] and 2006. In addition, Become.com has been mentioned several times on authoritative industry news or press sites including SearchEngineWatch, Forbes, MarketWatch and more. Many of their founders and executives have conducted interviews or QandA's with industry professionals including Marketing Shift [cite web | title = Q & A With Become CTO Yeogirl Yun. | publisher = Marketing Shift | url = http://www.marketingshift.com/2005/3/q-with-become-cto-yeogirl-yun.cfm | date = 2005-03-21 ] , Organized Shopping [cite web | title = Email Q&A With Michael Yang of Become.com. | publisher = Organized Shopping | url = http://www.organizedshopping.com/blog/archives/001260.html | date = 2005-03-28 ] , ClickZ [cite web | title = Q and A With New Shopping Search Engine Become.com, Part 1. | publisher = ClickZ | url = http://www.clickz.com/showPage.html?page=3523746 | date = 2005-08-01 ] [cite web | title = Q and A With New Shopping Search Engine Become.com, Part 2. | publisher = ClickZ | url = http://www.clickz.com/showPage.html?page=3526236 | date = 2005-08-15 ] , InternetNews [cite web | title = Michael Yang, CEO, Founder, Become.com. | publisher = InternetNews | url = http://www.internetnews.com/ec-news/article.php/3637816 | date = 2006-10-13 ] and eCommerceOptimization.com. [cite web | title = Interview: Jon Glick Talks About Become.com. | publisher = eCommerceOptimization | url = http://www.ecommerceoptimization.com/articles/interview-jon-glick-talks-about-becomecom/ | date = 2007-11-05 ]

ee also

* Dulance - search engine
* List of search engines
* Online shop
* Price comparison service
* Search engines
* Vertical search

External links

* [http://www.become.com Become.com]
* [http://www.become.com/pocketchange/ Become.com Blog, Pocket Change]

References


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