- ClickTale
-
ClickTale 
Type User Experience Optimizaion,
Web AnalyticsIndustry Technology Headquarters Ramat Gan, Israel Key people Dr. Tal Schwartz,
CEO and Co-Founder
Arik Yavilevich,
CTO and Co-FounderWebsite www.ClickTale.com ClickTale is an Internet company founded in 2006, that provides Customer Experience Analytics and Web Analytics services. As of February 2009, ClickTale had over 20,000 users and its revenue was estimated at over $1.2M per annum[1]. Although today ClickTale claims to have more than 50,000 users, it is unknown what its revenue may be as the company has not publicly announced any financial data.
Contents
Technology
Unlike traditional web analytics, ClickTale's analytics service is qualitative and provides a full video playback option for each individual visitor's session[2]. In addition, it uses meta statistics to create visual heatmaps and behavioural reports, as well as conversion analytics and traditional web statistics.
Products
ClickTale's analytics suite consists of three main parts:
- Video playback of individual visitor sessions.
- Heatmaps, including:
- Scroll Heatmaps - showing how far down the page visitors scroll (useful for finding and optimizing the fold of a page).
- Attention Heatmaps - showing where on the page the visitor shows the most attention.
- Click Heatmaps [3] - showing where the visitors click on the page, results in the most "traditional" web heatmap.
- Mouse Move Heatmaps - used for conducting accurate eye tracking on a massive scale[4].
- Conversion Analytics, including:
- Form Analytics - showing where visitors drop out of online forms, which form fields take too long to fill, which are most frequently left blank and cause which website visitors to leave.
- Conversion Funnels - showing where customers convert and where they leave the conversion process.
- Link Analytics[5] - showing how visitors respond to and interact with hyperlinks.
In addition, ClickTale offers full integration with a wide variety of web standards, including HTTPS, PHP, Wordpress, Drupal and Ruby on Rails as well as many others, and also offers product integration with companies like Omniture and Silverpop.
Pricing
Clicktale offers two levels of pricing:
- ClickTale Online - for Small and medium businesses. ClickTale uses a freemium pricing model, offering a limited free plan and three tiers of paid plans starting from $99 a month.
- ClickTale Enterprise - for enterprise customers. ClickTale offers custom-made solutions to companies with more than 1,000,000 pageviews per month, although it is not publicly known how much these plans cost.
ClickTale runs both an affiliate and partnership program, allowing resellers and digital agencies to sell the product themselves for a share of the revenue.
See also
References
- ^ "ClickTale Launches Email Tracking, Says Revenue Growth Is Strong". 2009-02-05. http://www.techcrunch.com/2009/02/05/clicktale-launches-email-tracking-says-revenue-growth-is-strong/.
- ^ "Watch internet users’ behaviour with ClickTale". 2006-07-11. http://www.techcrunch.com/2006/07/11/watch-internet-users%E2%80%99-behaviour-with-clicktale/.
- ^ "ClickTale Launches Mouse Click Heat Maps". 2009-08-12. http://jeffparks.ca/index.php/findability/clicktale-launches-mouse-click-heat-maps//.
- ^ "Eye Tracking for Everyone". 2009-11-23. http://blog.clicktale.com/2009/11/23/eye-tracking-for-everyone/.
- ^ "Using ClickTale’s analytics pays off — really". 2009-02-06. http://venturebeat.com/2009/02/06/using-clicktales-analytics-pays-off-really/.
External links
Categories:- Web analytics
- Web design
- Customer experience management
- Companies of Israel
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