Above the fold

Above the fold

"Above the fold" is a graphic design concept that refers to the location of an important news story or a visually appealing photograph on the upper half of the front page of a newspaper. Most papers are delivered and displayed to customers folded up, meaning that only the top half of the front page is visible. Thus, an item that is "above the fold" may be one that the editors feel will entice people to buy the paper.Alternatively, it reflects a decision, on the part of the editors, that the article is one of the day's most important. By extension, the space above the fold is also preferred by advertisers, since it is the most prominent and visible even when the newspaper is on stands.

The term can be used more generally to refer to anything that is prominently displayed or of highest priority.

Variants

Above the scroll, a concept in web design referring to location of an item near the top of a web page, which can thus be viewed in a browser without scrolling. Some web marketers have called this "above the crease" referring to the way in which newspapers of yesteryear were folded and creased.

Newspaper stories that appear below the fold are said to be located “under the crease.”Fact|date=August 2007

External links

* [http://www.useit.com/alertbox/screen_resolution.html Screen Resolution and Page Layout by Jakob Nielsen]
* [http://www.designinginteractive.com/2007/09/12/forget-about-the-fold/ Web Usability, Forget about the Fold]


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  • above the fold — aˌbove the ˈfold adverb, adjective COMPUTING in the top part of a web page, which is the first part that you see on the screen: • The most important part of any web page is the part that you see before you scroll down. This is generally known as… …   Financial and business terms

  • above-the-fold — UK US adjective business used for describing the part of an Internet document that you see without moving the page downwards. It is considered the most important part of the page because everyone who goes to that document sees it. Thesaurus:… …   Useful english dictionary

  • above-the-fold — UK US adverb ► MARKETING, COMMUNICATIONS in the top part of a newspaper page: »The stories that the editor feels will sell the newspaper are put above the fold. ► INTERNET in the top part of a website page which you can see on the screen when you …   Financial and business terms

  • above the fold — If a news story is important, it will be above the fold in the top half of the page of a newspaper …   The small dictionary of idiomes

  • above the fold — aˌbove/beˌlow the ˈfold idiom in/not in a position where you see it first, for example in the top/bottom part of a newspaper page or web page • Your ad will be placed above the fold for prominent exposure. • The images all appeared below the fold …   Useful english dictionary

  • above-the-fold — Originally denoting an advertisement displayed above the fold in printed media; in computer terms it indicates that a banner advertisement or other content on a web page is displayed without the need to scroll. This is likely to give higher… …   Big dictionary of business and management

  • above-the-fold — matomoji tinklalapio sritis statusas T sritis informatika apibrėžtis ↑Tinklalapio dalis, matoma vos tik jį atvėrus ↑naršykle. Plačiau žr. priede. priedas( ai) MS Word formatas atitikmenys: angl. above the fold; canvas; fold ryšiai: dar žiūrėk –… …   Enciklopedinis kompiuterijos žodynas

  • above the fold — adjective a) Situated in the upper half of the front page of a broadsheet newspaper, and thus more prominent, as the lower half is not usually visible when the folded newspaper is displayed for sale. b) By extension, situated near the top of a… …   Wiktionary

  • above-the-fold — UK / US adjective business used for describing the part of an Internet document that you see without moving the page downwards. It is considered the most important part of the page because everyone who goes to that document sees it. See: below… …   English dictionary

  • above-the-fold — /əˌbʌv ðə fəυld/ noun the part of a webpage which is seen first without having to scroll, and so is preferred for advertising …   Marketing dictionary in english

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