Dove Beauties

Dove Beauties


In 2004, Dove, a large company in the health product and beauty sector, released a series of print and television ads featuring happy-looking, lingerie-clad women with "everyday" looks. The initial campaign was first launched in the UK, with similar campaigns following in 2005 in the US and Canada.

Proponents of Dove's campaign say that the company is striving to generate change from within the generally weight-conscious advertisement industry. Such persons would say that the ads are in juxtaposition to typical advertisements that almost exclusively feature overly slender models with features corresponding to a European standard of beauty.

Critics charge that it is cynical to promote the beauty of "real" women while also selling lotions designed to reduce the appearance of cellulite to the same audience. Critics also charge that the models, termed Dove Beauties, in the US ad campaign range from size 4 to size 12, while the average woman in the US wears a size 14, and that polls on the Dove website where viewers can vote whether a model is "fat or fab" and "gray (haired) or gorgeous" reinforce the very stereotypes the ad campaign was supposed to overcome.

This term has also been used pejoratively to refer to attractive but largely overweight women.

Contents

Models

UK

  • Joanna Cook, 25 - Loughton, Essex
  • Emma Darwish, 25 - South West London
  • Linda Di Maria, 23 - Hertfordshire
  • Sylveste Molyneaux, 27 - South West London
  • Stella Page, 28 - North London
  • Coralie Rose, 24 - West London

US

External links

Reviews


Wikimedia Foundation. 2010.

Игры ⚽ Нужна курсовая?

Look at other dictionaries:

  • Dove Campaign for Real Beauty — The Dove Campaign for Real Beauty is a worldwide marketing campaign launched in 2004 that includes advertisements, video, workshops, sleepover events and even the publication of a book and the production of a play. The principle behind the… …   Wikipedia

  • Список американских телепрограмм по дате начала показа — Содержание 1 2010 е 1.1 2011 1.1.1 Январь 1.1.2 Февраль …   Википедия

  • literature — /lit euhr euh cheuhr, choor , li treuh /, n. 1. writings in which expression and form, in connection with ideas of permanent and universal interest, are characteristic or essential features, as poetry, novels, history, biography, and essays. 2.… …   Universalium

  • performing arts — arts or skills that require public performance, as acting, singing, or dancing. [1945 50] * * * ▪ 2009 Introduction Music Classical.       The last vestiges of the Cold War seemed to thaw for a moment on Feb. 26, 2008, when the unfamiliar strains …   Universalium

  • Islamic arts — Visual, literary, and performing arts of the populations that adopted Islam from the 7th century. Islamic visual arts are decorative, colourful, and, in religious art, nonrepresentational; the characteristic Islamic decoration is the arabesque.… …   Universalium

  • List of Biblical names — This is a list of names from the Bible, mainly taken from the 19th century public domain resource: : Hitchcock s New and Complete Analysis of the Holy Bible by Roswell D. Hitchcock, New York: A. J. Johnson, 1874, c1869.Each name is given with its …   Wikipedia

  • The Idler (1758–1760) — This article is about the 18th century series of essays. For other publications called The Idler, see The Idler (disambiguation). The Idler was a series of 103 essays, all but twelve of them by Samuel Johnson, published in the London weekly the… …   Wikipedia

  • The Marriage of Figaro — For the Beaumarchais play, see The Marriage of Figaro (play). For the opera by Marcos Portugal (1799), see Marcos Portugal. Wolfgang Amadeus Mozart …   Wikipedia

  • List of collective nouns by collective term A-K — See also: Collective noun List of collective nouns List of collective nouns by collective term COLLECTIVE TERM COLLECTIVE PHRASE STATUS aarmory An aarmory of aardvarks Spurious abomination An abomination of monks Spurious [The phrase An… …   Wikipedia

  • Jerry Paris — Nombre real William Gerald Paris Nacimiento 25 de julio de 1925 …   Wikipedia Español

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”