The Firm (Season 1)

Infobox Television
show_name = The Firm


caption = Do They Have What It Takes?
genre = Reality
creator = Anne Low, Ng Ping Ho
director = Ng Ping Ho
developer =
presenter =
starring = Peter Pek , Chan Boon Yong, Zafrul Aziz
voices =
narrated =
theme_music_composer = Ub3rsound
opentheme =
endtheme =
composer =
country = Flagicon|Malaysia Malaysia
language = English, with subtitles in Bahasa Malaysia
num_episodes = 23
list_episodes =
executive_producers = Anne Low, Ng Ping Ho
producer = Anne Low
asst_producer = Wai Yok Lan
editor = MS Prem Nath, Amy Lim, Kiang Hon Yeat
location = Kuala Lumpur and Klang Valley
camera = John Goh, Eddie Tham Wai Wing, Boh Lee, Michael Chan Way Kin
runtime = 60 mins. per episode
network = ntv7
picture_format =
audio_format =
first_run =
first_aired = 24 June, 2007
last_aired = August 26, 2007
preceded_by =
followed_by = The Firm (Season 2)
related =
website = http://www.ntv7.com.my/thefirm/
imdb_id = 1095326
tv_com_id = 74657

"The Firm" is Malaysia's first corporate reality television programme produced by Popiah Pictures and ntv7. Hosted by Peter Pek and Chan Boon Yong, the show is directed by award-winning director Ng Ping Ho of "Kopitiam" fame.

In season one of "The Firm", a group of 10 professionals compete in an elimination-style competition to find the next corporate high-flyer. The winner gets attractive prizes as well as a one-year contract with Tune Money, Asia's first "no-frills" online financial service founded by Dato' Tony Fernandes (founder of budget airline, AirAsia). In addition to Pek and Chan, the other judge on the show is Tengku Zafrul Aziz, making it the only television show in Malaysia to have three millionaire judges.

The show attempts to separate the weak from the strong, the under-achievers from the over-achievers and the followers from the leaders. Each week, candidates compete in a series of tasks dealing with different disciplines in business that is imperative to the success of a corporate high-flier. Amongst others, these include branding, promotions, positioning and catering to target markets. The catch phrase used in the show is "You're terminated". The show premièred prime time on ntv7 on June 24, 2007. Season one of the series was presented by Intel Core 2 Duo, and the official radio station was Fly FM.

Hosts/Judges

The Firm has two corporate leaders, and a CEO, who all judge the candidates at different stages:

*Peter Pek - renowned brand guru, writer, columnist, editor, publisher, designer, creative director, public speaker, and head of Malaysia's largest branding agency, Brand Mercatus.
*Chan Boon Yong - entrepreneur and founder of The Carat Club, a diamond retailer.
*Tengku Zafrul Aziz - CEO of Tune Money.

Contestants

Terminations

Each week, the team that loses that week's task is brought back into the boardroom where they will have to face their team's corporate leader, who will decide who should leave "The Firm".

Episodes

Week 1

*Airdate: June 24, 2007
*Brand: Fitness First
*Project: Teams had to organise and run an effective open day for Fitness First.
*Dynamic team manager: Dr Jahar
*Momentum team manager: Ernie
*Winning team: Momentum
**Sent to Conference Room: Dr Jahar, Angeline
**Terminated: Angeline, for not having the right ethics and asking Joel to spy on the other team and also asking the public to help her so that they will appear on a TV show. (Peter Pek to Angeline: "Ethics in the real corporate world is very important - it's paramount.")

Week 2

*Airdate: July 1, 2007
*Brand: Nestlé
*Project: Teams had to organise an event to educate the public on the link between cholesterol and heart disease, and link the Nestlé Omega Plus brand as an effective way to lower cholesterol.
*Dynamic team manager: Keng Teck
*Momentum team manager: Khai
*Winning team: Dynamic
**Sent to Conference Room: Khai, Ivan
**Terminated: Khai, for failing to be an effective leader due to a leadership style which attempts to please everyone in the team.

Week 3

*Airdate: July 8, 2007
*Brand: Burger King
*Project: Each team had to design their own value meal. The team that makes the most profit wins the challenge.
*Dynamic team manager: Joel
*Momentum team manager: Anrie
*Winning team: Dynamic
**Sent to Conference Room: The entire team sat in the initial stage but as Anrie, as team leader, said that she should be the one to go, no one was called back in.
**Terminated: Anrie, who said that as team leader, she would take responsibility for the loss and should leave.

Week 4

*Airdate: July 15, 2007
*Brand: SilkyGirl
*Project: To create an 8-page magazine supplement to showcase Silkygirl's brand personality. The team that produces the most creative supplement will win the challenge.
*Dynamic team manager: Carmen
*Momentum team manager: Lin
*Winning team: Dynamic
**Sent to Conference Room: As Team Momentum only had three members left, all three sat in on the elimination session.
**Terminated: Lin, who said that Ernie contributed the least and deserved to leave "The Firm". However, Chan Boon Yong disagreed with her, and felt that she did not give enough good reasons why she deserved to stay.

Week 5

*Airdate: July 22, 2007
*Brand: Procter & Gamble's Gillette
*Project: Each team has to enhance Gillette’s website for its Mach3 Turbo brand that is geared towards getting the present urban male target market to upgrade to Gillette’s premium-level shavers.
*Dynamic team manager: Keng Teck
*Momentum team manager: Ivan
*Winning team: Momentum
**Sent to Conference Room: Jahar, Carmen
**Terminated: Jahar, for consistently being missing in action and for contributing the least overall. (Peter Pek to Jahar: I am looking for a leader and not a follower.)
*Notes: Due to a team imbalance of 2 to 4, Team Momentum was given the chance to pull a member from Dynamic over to their team. They choose Joel.

Week 6

*Airdate: July 29, 2007
*Brand: Intel
*Project: The teams were each given an IT store located in Low Yat Plaza. Their task is to sell as many Intel Core 2 Duo processors as possible, as well as to educate the public on the benefits of the new processor.
*Dynamic team manager: Carmen
*Momentum team manager: Joel
*Winning team: Dynamic
**Sent to Conference Room: In a twist of events, both teams were brought back. Although Team Dynamic won, both the representative from Intel as well as Peter Pek were not impressed with the overall performance of the team members However, they were let off and no one was terminated from Team Dynamic.
**Terminated: Ivan, for not doing enough and being a step behind the rest of his team.
*Notes: All the old professionals that had been terminated from the show were asked to come back. Team Dynamic was asked to select one of them to re-join their team. They choose Anrie. This is also the first time in which the winning team was brought back to the boardroom. Even though the team had more sales, their execution left much to be desired.

Week 7

*Airdate: August 5, 2007
*Remarks: The remaining five undergo an abrupt "corporate restructuring", in which the two teams merge and leave their two corporate leaders for a new CEO, whom the eventual winner would work for. They are also told that from now, it’s every person for himself/herself.
*Brand: Sunrise
*Project: The team is given an empty show unit of a new condominium development by Sunrise, which they have to furnish so that it appeals to the target market – young upwardly mobile professionals.
**Terminated: Carmen, for not knowing her task well and not knowing the answers to important questions, such as the yield of the property.

Week 8

*Airdate: August 12, 2007
*Brand: Plaza Damas, Boustead
*Project: Each candidate is given a stall at Plaza Damas in Sri Hartamas. Here, they have to set up a stall to sell any products of their choosing. It can be anything from old clothes, to books to shoes. They will also be judged on their negotiating skills, both when they obtain their products, and when they sell to their customers. The candidate who makes the highest profit within acceptable and ethical business practice wins.
*Winner: Joel
*Sent to Conference Room: Ernie, Keng Teck and Anrie
*Terminated: Anrie and Keng Teck
*Notes: This episode was the first time that 2 candidates were terminated at the same time. It is also the first episode in which the catchphrase "You're terminated" was not used.

Week 9

*Airdate: August 19, 2007
*Brands: Kiwanis and Rotary International
*Project: The final two candidates, Ernie and Joel, had to organise a movie premiere and a celebrity fashion show respectively, to raise funds for charity. Ernie's event is for Kiwanis, and Joel's for Rotary.
*Notes:
**This episode was the first time that no candidate was terminated.
**All the old candidates were brought back to help the two finalists.
**The episode ended in a "to be continued" cliffhanger.

Week 10

*Airdate: August 26, 2007 - Season finale
*Brands: Kiwanis and Rotary International
*Project: Continuation from previous week's episode.
*Series Winner: Joel Neoh Eu-Jin, 24, youth entrepreneur
*Notes:
**All the old candidates were brought back to the conference hall to talk about the two finalists.
**Both corporate leaders gave their opinions throughout the episode and probably had a part to play in deciding the ultimate winner.

Trivia

*Peter Pek was the first to use the catchphrase, "You're Terminated!". Chan used the phrase the most in the series - four times.
*Sarimah Ibrahim performed at Ernie's charity movie premier. Celebrities that appeared at Joel's fashion charity show included Alan Yun, Alvin Wong, Andrew Westwood, Azah Yasmin Yusoff, Azura Zainal, Azwin Andy, Chelsia Ng, Choy Wan, May Wan, Hansen Lee, Joanna Bessey, Jolene Chin, Justin Chan, Mimi Rahzia, Sazzy Falak, Shamser Sidhu, Xandria Ooi and Yasmin Hani.
*In episode 9, Lin and Carmen were shown getting jewellery to wear from "The Carat Club", owned by Chan.
*Peter Pek was the only personality from the show to be featured in a live interview on Fly FM's "Big Bang Breakfast Show". All other personalities from the show were featured on Fly FM's "Rush Hour", which is broadcast in the late afternoon.
* In addition to a job offer from financial services company "Tune Money", the winner, Joel, won a "Ssangyong Actyon Sports XD1 200" four-wheel drive.
* The winner, Joel Neoh, was the youngest candidate in the first series.

References

* Taib, Shuib (Jun 28, 2007). [http://www.nst.com.my/Current_News/NST/Friday/Features/20070628151417/Article/indexpull_html Looking for the head honcho] . "New Straits Times." Retrieved Jul 1, 2007.
* Chandran, Sheela (Jun 27, 2007). [http://star-ecentral.com/news/story.asp?file=/2007/6/27/tvnradio/18069844&sec=tvnradio You’re fired! - Watch how 10 contestants battle to scale the corporate ladder in Ntv7’s The Firm] . "The Star." Retrieved Jun 27, 2007.
* Zaidi Isham Ismail (Jun 19, 2007). [http://www.btimes.com.my/Current_News/BT/Tuesday/Nation/FIRM.xml/Article/ ntv7 sees 600,000 viewers tuning in to 'The Firm'] . "Business Times." Retrieved Jun 20, 2007.
* Sharifah Arfah (Jun 21, 2007). [http://www.nst.com.my/Current_News/NST/Friday/Features/20070621185910/Article/index_html Weekend Watch: Run-up to Merdeka] . "The New Straits Times Online." Retrieved Jun 24, 2007.
* Sheela Chandran (Aug 27, 2007). [http://www.star-ecentral.com/news/story.asp?file=/2007/8/27/tvnradio/18673349&sec=tvnradio Victorious Joel] . "The Star". Retrieved Aug 27, 2007.

External links

*Imdb title|1095326
*Tv.com show|74657
* [http://www.ntv7.com.my/thefirm/ ntv7's The Firm microsite]
* [http://www.facebook.com/pages/ntv7s-The-Firm/36520095449 The Firm] fan page at Facebook
* [http://www.new.facebook.com/pages/Peter-Pek/24787354890 Peter Pek] fan page at Facebook
*"The Firm" preview on [http://www.youtube.com/watch?v=pPd7tHrUFYY YouTube]
*"The Firm" Season 1 highlights on [http://www.youtube.com/watch?v=NaYcRtFU5RA YouTube]
* [http://thefirmntv7.blogspot.com Discussion on every episode of The Firm]