- Gillette Mach3
The "Gillette Mach3" is a line of
safety razor s produced by Gillette and introduced in 1998 after more than $750 million in research and development costs.cite web|url=http://www.boston.com/business/globe/articles/2003/08/31/the_war_of_the_razors/?mode=PF|title=The war of the razors|accessdate=2007-05-28|author=The Boston Globe |year=2003|month=August 31|publisher=boston.com] The three blade design is marketed by Gillette as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. While many customers do experience greater comfort with the three-bladed models, some individualsWho|date=September 2008, depending upon skin and beard type, have experienced increased irritation orrazor burn as the number of blades has increased.Fact|date=September 2008Due to the inclusion of a third blade, the Mach3 is more expensive than many other razors. The recent release of the
Gillette Fusion with 5 blades is more expensive still, continuing theRazor and blades business model , or a "loss leader " model, pioneered by Gillette in the early 20th century. Since the increased price of the newer cartridges creates slower consumer adoption of each new model, Gillette has heavily discounted the newer models through newspaper and in-store coupons and in many cases mailed free copies to individuals on purchased mailing lists. While this practice has accelerated adoption of both, Gillette still has a strong customer base using their two-bladed razors as evidenced by their wide availability and high sales volume.Other razors in the Mach3 series are the "Mach3Turbo" and the "M3Power". All Mach3 series razor blades are interchangeable between the three. The Venus series of female razors are based on their Mach3 counterparts. The Venus is based on the Mach3, the "Venus Divine" based on the Mach3Turbo and the "Venus Vibrance" is based on the M3Power. The Venus models feature different grip shapes and lengths than their Mach3 counterparts design to assist with the differing angle and reach needs of women shavers.
ee also
*
Global Gillette
*Shave
*Razor References
External links
* [http://www.gillettem3power.com/us/home_f.asp Official Gillette Website]
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