The Other Side (Pendulum song)

Infobox Single |
Name = The Other Side
Artist = Pendulum
Album = In Silico


Released = flagicon|UK 28 July 2008
Format = 12", CD, download
Recorded = 2007–2008
Genre = Drum and bass, alternative
Length = 5:15 (album version)
3:41 (radio edit)
Label = Warner Music UK
Writer = Rob Swire
Producer = Rob Swire, Gareth McGrillen
Last single = "Propane Nightmares"
(2008)
This single = "The Other Side"
(2008)
Misc = Extra musicsample | Type=single | filename=Pendulum_-_The_Other_Side.ogg | format=Ogg | title=The Other Side External music video | 1= [http://www.youtube.com/watch?v=zENtEumtyBI "The Other Side"] at YouTube

"The Other Side" is the third single from Australian drum and bass band Pendulum's second album "In Silico". It was released on 28 July 2008 to coincide with their iTunes Festival gig at London's Koko. [ [http://www.sonicdice.com/2008/06/18/pendulum-new-single-announced-festival-dates/ "Pendulum: New Single Announced + Festival Dates"] . Sonic Dice. Retrieved 25 June 2008.] The song peaked at number 54 in the UK Singles Chart on 3 August, one week after it was first released. [ [http://acharts.us/song/37114 Pendulum - The Other Side] . acharts.us. Retrieved 12 August 2008.]

Critical reception

"The Other Side" has already received some mixed reviews. Simon Reynolds, of Digital Spy, said in his review that the song "continues their switch to a more mainstream, 'chartable' sound", and that it "seems far too cluttered, noisy and confused to become a chart hit". He went on to say it "is percussive and clearly designed to get dance floors moving, but outside of that context it's little more than a boisterous, unwanted assault on the ear drums". [Reynolds, Simon. [http://www.digitalspy.co.uk/music/a111243/pendulum-the-other-side.html Pendulum: 'The Other Side'] . Digital Spy. Retrieved July 22 2008.]

While reviewing the album "In Silico", DJ Gregsta put "The Other Side" in a more positive light, describing it as an "excellent vocal track". He also went further to say that "this is, in my opinion, one of the standout tracks on the album and although unlikely to strike a chord with the media, I still believe its one of the best on the album". [ [http://www.djgregsta.co.uk/Media/CD_Reviews/Artist/pendulum.htm Pendulum Reviews] . DJ Gregsta. Retrieved July 22 2008.] The track also received a fairly neutral review from Aidan Williamson in his review of "In Silico" for Strangeglue, who described the track as "quite odd... but cleverly constructed" and noted that it "squanders the interesting intro with an unimposing mid section". [Williamson, Aidan. [http://strangeglue.com/reviews/pendulum-in-silico Pendulum: In Silico] . Strangeglue. Retrieved July 23 2008.]

Music video

A music video was produced for "The Other Side" by the motion design studio Bon-Bon, directed by Rob Chandler. [http://www.behance.net/bonbonmotion The Bon-Bon Portfolio] . Behance Network. Retrieved 3 August 2008.] It primarily depicts a man travelling in an elevator, stopping at several locations throughout the video. The video was initially released on 8 July 2008 exclusively through the BBC Radio 1 website. [ [http://www.bbc.co.uk/radio1/zanelowe/zane_pendulum.shtml Zane Lowe - Pendulum exclusive] . BBC Radio 1 website. Retrieved 23 July 2008.] It was later uploaded to YouTube and various other websites for use on the band's MySpace page and official website. [ [http://www.myspace.com/pendulum Pendulum - UK - Drum & Bass / Rock / Electronica] . MySpace. Retrieved 23 July 2008.]

During the video, a holographic projection in the elevator appears to communicate with the man using some of the lyrics in the song. It also features several instances of the band's logo, which has also been used for the cover art of "In Silico" and each of the singles taken from it. In particular the video features a UFO closely resembling the logo, which also featured in the video for the band's earlier single "Granite".

Formats and track listings

These are the major formats and associated track listings of single releases of "The Other Side".

12" Vinyl single [ [http://www.discogs.com/release/1419148 The Other Side (12", S/Sided, Etch)] . Discogs. Retrieved 12 August 2008.]
(WEA450T; released 28 July 2008):A1. "The Other Side" (VIP mix) – 5:38:A2. "The Other Side" (dubstep mix) – 4:46

CD single [ [http://www.discogs.com/release/1422862 The Other Side (CD, Single)] . Discogs. Retrieved 12 August 2008.]
(WEA450CD; released 28 July 2008)
#"The Other Side" (album version) – 5:15
#"The Other Side" (radio edit) – 3:41
#"The Other Side" (VIP mix) – 5:38
#"The Other Side" (dubstep mix) – 4:46

Digital EP [ [http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?id=285605981&s=143444 Pendulum - The Other Side - EP] . UK iTunes Store. Retrieved 28 July 2008.] [ [http://www.7digital.com/artists/pendulum/the-other-side-1/ Pendulum - The Other Side MP3 Downloads] . 7digital. Retrieved 30 July 2008.]
(iTunes Store, 7digital; released 28 July 2008)
#"The Other Side" (album version) – 5:15
#"The Other Side" (radio edit) – 3:41
#"The Other Side" (VIP mix) – 5:38
#"The Other Side" (dubstep mix) – 4:46
#"Showdown" (live at the Brixton Academy) – 7:39

Personnel

The following people contributed to "The Other Side". [ [http://www.discogs.com/release/1346158 "In Silico" (CD, Album)] . Discogs. Retrieved 28 July 2008.]
*Rob Swire – synthesiser, mixing
*Gareth McGrillen – bass
*Perry Ap Gwynedd – guitar
*Paul Kodish – drums
*Ben Verse – MC
*Christopher Mayhew – vocals
*Simon Askew – mixing
*John Davis – mastering

Video personnel

The following people contributed to the music video for "The Other Side".
*Rob Chandler – director, editor, visual effects
*Sam Brown – producer, director of photography
*Paul Richman – producer
*Clayton McDermott – visual effects
*Justin Atkinson – matte painter

Notes