- DXCM
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DXCM (97.9 Easy Rock Zamboanga) City of license Zamboanga City Broadcast area Zamboanga Branding 97.9 Easy Rock Zamboanga Slogan "Kailangan Pa Bang I-memorize Yan?" (????-2009)
"Just the Rite Rock" (2009-present)Frequency 97.9 MHz First air date October 12, 1990 (as Love Radio)
July 8, 2009 (as Easy Rock)Format Lite Rock Power 25,000 watts Callsign meaning DXCM Owner Manila Broadcasting Company
(Cebu Broadcasting Company)Sister stations DZRH 855 Zamboanga, 90.7 YES! FM, 102.7 Hot FM Website http://www.mbcradio.net/ DXCM, broadcasting as 97.9 Easy Rock Zamboanga, is a music FM radio station owned by Cebu Broadcasting Company (a wholly owned subsidiary of Manila Broadcasting Company) in the Philippines. The station is currently broadcasting from Zamboanga City. The main format of the station is lite rock music.
Contents
History and format
DXCM 97.9 was inaugurated as Love Radio on October 12, 1990 as the all-love-songs radio. In the early years, DXCM carried live news broadcast from DZRH and plays classic, OPM and pop music. It also aired "Love Radio Top 30 Countdown" and the "Afternoon Radio Show" in the mid-1990s.
Since 2005, Love Radio Zamboanga has been played pop music Monday to Saturday direct from Manila (through 90.7 Love Radio) as a result of the network DJs' popularity. Quatro Cantos (Four Songs) is the daily music countdown of Love Radio featuring four songs voted by listeners via SMS. Every Sunday, Love Radio plays oldies. Aside from music, the station gives jokes from Kadyot Pinong and Kukurukuku (Kuru-kuro ni Kukurukuku / Kukurukuku's Thoughts).
However, in late 2008, lack of resources and financial challenges led to Love Radio's closure of air-time operations in Zamboanga after 18 years of operation. On July 8, 2009, DXCM was once again on-the-air, this time with the transition of the station's identity from Love Radio to Easy Rock. This transition marks the birth of the first Lite Rock radio station in Zamboanga City.
Programs and segments
- All Day Easy
- Lite All Nite
- Friday Classics
- Sunday Difference
- Pop-up Tunes
- Hot Lites
- Celebrity 360
- Soundtrack
See also
- Easy Rock Network
- Hot FM Zamboanga
References
External links
Radio stations in Zamboanga City, Philippines By FM frequency By AM frequency By callsign Categories:- Adult contemporary radio stations in the Philippines
- Radio stations in the Philippines
- Zamboanga City
- Radio stations established in 1990
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