Infobox Radio Station
name = XHITZ-FM
airdate = 1970
frequency = 90.3 (MHz)
Tijuana, Baja California
area = Tijuana/San Diego
Rhythmic Top 40
erp = 100,000
haat = convert|184.6|m|ft|lk=on|sp=us
branding = Z90.3
slogan = z90.3 Now with More Hip-Hop and R&B and Less Talk.
class = C
owner = [http://www.fcbroadcasting.com/ Finest City Broadcasting]
leased from XETRA Communicaciones
sister_stations = XETRA, XHRM
webcast = [http://www.z90.com/stream2007.html Listen Live]
website = [http://www.z90.com/ www.Z90.com]
callsign_meaning = X HITZ (Rhythmic Hits)|
XHITZ-FM (sometimes incorrectly identified as XHTZ, but known on air as Z90.3) is a commercial
Rhythmic Top 40station in Tijuana, Baja Californiabroadcasting on 90.3 MHz. Finest City Broadcasting holds a programming and local marketing agreementwith the Mexican concession holder for XHITZ, XETRA-FMand XHRM-FM, and delivers programming from its San Diego studios across the U.S.-Mexico bordervia satellite.The majority of these stations broadcast high-powered directional signals towards the United States.
Z90 was once a popular album rock station in the 1970's and 1980's, before they went to a
KQLZ-type "Pirate Radio" 'rock 40' format in 1989. On April 5, 1990they switched formats to Rhythmic Top 40, with a Dance-leaning direction. However by 1998they began focusing more on a R&B/Hip-Hop product, which they still continue with today. At one time it was called "Z90", it was then later called "Jammin' Z90". and now its called "Z90.3"
July 25, 2005, Clear Channel Broadcastingtransferred the programming and local marketing arrangements of XHITZ, along with XETRA-FM and XHRM-FM 92.5 to Finest City Broadcasting, a new company under the direction of former Clear Channel/San Diego VP/Market Manager Mike Glickenhaus. Finest City took over operations on December 1, 2005.
Z90.3's musical direction is
Rhythmic Top 40and is a reporter on the Mediabaseand BDS Rhythmic Airplay panels, with emphasis on hit-driven R&B/Hip-Hop product. However, under the mandate of the [http://www.sct.gob.mx/ Secretary of Communication and Transportation of Mexico] , up to two hours of its programming schedule is reserved on Sundays at 10 PM for public affairs and other programming in the Spanish language.
In addition to competing against XHMORE-FM , XHITZ also has a rivalry with Rhythmic Top 40 KHTS-FM.
* [http://www.z90.com/ Official website]
* [http://www.well.com/user/dmsml/xlnc/index.html Investigation of radio operations in Tijuana, MX] conducted by broadcast engineer Donald Mussell
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