GMA Network Logos

The GMA Network, as the television station in the Philippines (then known as "Loreto F. de Hemedes Inc." [ [http://www.gmanetwork.com/about GMA Network Corporate Information] , GMANetwork.com] afterward renamed to Republic Broadcasting System [RBS] . Renowned Robert "Uncle Bob" Stewart sent the first signals of radio station DZBB from a improvised studio at Calvo Building’s fourth floor in Escolta, Manila. Seven years later in 1957, RBS moved to its current location on Epifanio delos Santos Avenue in Quezon City) has used more than a few insignias at numerous occasion since the 1950s; [ [http://www.hp.com/rnd/case_studies/GMA_TV.htm Case Study: GMA TV Network] , HP.com] its recognizable number seven designs (to identify its channel designation in Metropolitan Manila), is one of the most typical and common television station logos. Initially commenced for broadcasts in early 1960s, is currently being used by a number of television networks around the world, in the long run led to GMA identified as the "Kapuso Network" [cite news| title=Proud to Be Kapuso too | date=March 6, 2008| publisher=www.igma.tv| url=http://www.igma.tv/story/3540/Proud-to-Be-Kapuso-too|accessdate=2008-03-06] and at present a fundamental component of GMA's business representation.

Early GMA circular logos (1960s)

The blue circular seven logo, which Republic Broadcasting System (RBS) used for the past years, has developed into iconic in local television, mostly due to the existence of the same logo in key markets. Like in any other countries, which broadcast on channel 7 frequencies, circular seven logo is commonly used. Later on, the circular seven logo was used opposite to the square rounded edge GMA symbol in network presentation on-screen, although many current variations of the circular seven have incorporated to GMA logo.

Greater Manila Area logos (1970s)

In early 1970s, then Republic Broadcasting System changed its corporate identity to GMA Radio-Television Arts (GMA stands for Greater Manila Area, the network broadcast area). The word “GMA” and “ARTS” uses a Serif old stylized Garamond font in yellow color. The letter “R” extending its ribbon rounded tail underneath the letter “T” of ARTS while the word “Radio Television” uses a San Serif Helvetica Neue Bold Condense font in white toning the pale blue background with black outlines.

From circular number 7 logo, GMA developed its on-screen symbol into a bigger number seven (a three angels upward bar using red, green and blue colors) removing the circular border. Aside from retaining the square-rounded edge box, the word “GMA” and “ARTS” changes its color to white similar to the lower case word “radio television” and still uses the same Serif old stylized Garamond and San Serif Helvetica Neue Bold Condense fonts. In addition the word “greater” was placed between the insignia and number 7.

Again in 1978, GMA insignia changes into another version restoring the circular logo, now in black background and replacing the word “greater” to Serif font “GMA”. In the 1980s, GMA again changes its on-screen logo scrapping the circular number 7 and using only the GMA Radio Television Arts sign reverting its original yellow color for “GMA” and “ARTS" text while “Radio Television” in white complements the pale blue background in black outline.

GMA identities through the mid-1970s and early 1980s

In September 1972, then President Ferdinand Marcos declared Martial Law, ordered the closure of all television station in the Philippines except for channels 9, 13 and 7. GMA was later allowed to operate with a restricted three-month provisional franchise license. In the latter part of 1973 [ [http://www.geocities.com/pinoytv/martiallaw.htm/ What's the Story, Pinoy TV?] , The History of Philippine Television by Anastacio & Badiola] , then Republic Broadcasting System was forced to cede majority control and later on reopened under new ownership with a new identity as GMA Radio-Television Arts.

In 1974 as GMA introduces the viewing public to a new GMA Radio Television Arts it employs a new symbol and utilizes the square-rounded edge insignia. To catch the attention of local viewers, GMA embarked into marketing promotion and uses the new slogan “Where You Belong” in 1979 and it was used for the next 20 years.

A different version was introduced in the latter part of 1979 placing “Where You Belong!” slogan angles upward below the insignia using a black Serif font. Another adaptation was made in 1986 using multihued colors. As GMA prepares for a network reformatting, for the first time GMA used the beaming rainbow colors of red, yellow, green and blue. The same “Where You Belong” slogan were used, this time in a different Serif font.

During the 1980s, a variety of logos were used to complement the present event, especially live programs. One example of this is, when GMA has the exclusive rights to broadcast Miss Universe pageant, it employ the standard GMA Radio Television Arts logo while embossing a crown-like object above it.

All logos including the present one were placed at the top rightmost corner of television screens. Only live breaking news and public affairs programs uses the lower left corner portion of television screen.

The Raindow Satellite Network (Early 1990s)

In preparation for the launching of "Tower of Power" [ [http://www.gmanetwork.com/history GMA Network Corporate Information - History] , GMANetwork.com] , GMA again rebranded its network identity. Logo used similar to the early 90s. A beaming rainbow in a multicolored consisting of stripes. The actual colors used differ, but many of the designs are based on the traditional scheme of red, orange, yellow, green, blue, indigo and violet. The letters, GMA in blue color uses a San Serif Century Gothic Extra Bold font. Underneath its logo is their slogan from 1975, "Where You Belong" in Serif style font. [ [http://www.gmanetwork.com/history GMA Network Corporate Information - History] , GMANetwork.com]

In April 30, 1992, GMA Network’s vigorous ambition [ [http://finance.google.com/finance?q=PSE:GMA7 Google Summary for GMA Network] , Finance.Google.com] is to reach Filipino viewers around the world through the launching of its Rainbow Satellite image [ [http://www.gmanetwork.com/history GMA Network Corporate Information - History] , GMANetwork.com] . At the same time, GMA utilizes a new logo to correspond with the rebranding. A satellite-beaming rainbow in a multicolored stripes based on the traditional scheme of red, orange, yellow, green, blue, indigo and violet. The letters, GMA in metallic form uses a San Serif Century Gothic Extra Bold and analogous gloominess of Indigo as its fonts.

Sometime in 1993, GMA ambitious plan to penetrate international markets and to establish GMA as the most award network both locally and internationally; it uses a gold rectangular box and utilizes the similar beaming rainbow logo (the same specifications was used) embossed on it. At the time, the network makes use of its newest slogan… “The World’s Most Awarded Philippine Broadcast Network.”

GMA creates a series of logos with its Rainbow Satellite Network image. In mid-1990s, for the first time in Philippine television history, a human-like shape in stylized cloud effect was incorporated in one of its in-house station ID. The once famous beaming rainbow effect came from the hands of the human-like figure once called “The Rainbow Man” or “The GMA Man.”

GMA channels: Cable, VHF and UHF

CGMA: GMA cable channel (late 1990s)

In the late 1990s, GMA Network ventures into cable TV via C-GMA, a cable channel seen on Home Cable and lasted only months before it when off when Home Cable merged with Central CATV’s SkyCable. [cite web|last=Rimando|first=Lala|authorlink=|coauthors=|title=Who is Leo San Miguel?|work=|publisher=ABS-CBN News Online| date=March 12, 2008|url=http://www.abs-cbnnews.com/storyPage.aspx?storyId=111858|format=|doi=|accessdate=March 12] The operations of SkyCable and Home Cable were merged in 2001 [cite web|last=Amolejar|first=Darwin|authorlink=|coauthors=|title=PLDT plans to exit from SkyCable|work=|publisher=The Manila Times|date=June 12, 2008|url=http://www.manilatimes.net/national/2008/june/12/yehey/business/20080612bus12.html|format=|doi=|accessdate=June 12] under a new entity, Beyond Cable (a subsidiary of ABS-CBN, competitor of GMA Network). For its on-scree logo, it make use of the same GMA letters using a San Serif Century Gothic Extra Bold and analogous shade of Indigo as its font adding a prefix letter “C” to symbolized “cable."

Citynet Television channel 27 (August 1995)

On August 27, 1995 seen another new UHF channel via DWDB-TV channel 27. [cite web|url=http://www.gmanetwork.com/history|title=About GMA Network - History|accessmonthday=|accessyear=|author=|date=|work=|publisher=GMANetwork.com] It was the first UHF television station operated by a major broadcast network. GMA officially launches its new channel under the Citynet Television brand and decided to expand its programming business via UHF. While incorporating the standard red, green and blue colors with some extra color in grey, Citynet Television logo differs from the traditional GMA insignia. It uses in oblique oblong circles in an abstraction of three-rings to indicate richness in color.

It was simplified in keeping with the symbol’s pared-down design. Underneath its oblique rings, a rectangular box embossing the text “citynet” in lower case and uses a San Serif font beneath it is the text “TELEVISION” in upper case and also uses the same San Serif typescript.

Entertainment Music Channel (1999)

Due to high programming cost, Citynet Television was rebranded into a music channel. EMC or Entertainment Music Channel uses a single logo adaptation. A simple with a modern glossier style was used. There are no other recorded insignia, due to the fact it only lasted months after it was turned into a branded music channel owned by Star TV Network. After months of commercial broadcast, EMC Inc. through GMA Network signed a leased broadcast agreement with Star TV Network to transmit a localize Channel [V] . On December 15, 1999, Channel [V] Philippines was launched on terrestrial channel 27.

Channel [V] Philippines (December 1999)

In December 15, 1999 [cite web|url=http://www.glosk.com/RP/New_Manila/-3364863/pages/DWDB-TV/39209_en.htm|title=Citynet Television: Window To The World|accessmonthday=November 21, 2006|accessyear=|author=|date=November 21|work=|publisher=Glosk Beta] Star TV Network leased the airtime of Citynet Television [cite web|url=http://findarticles.com/p/articles/mi_hb5026/is_200107/ai_n18240840|title=Channel V's Philippines deal off|accessmonthday=July, 2001|accessyear=|author=|month=July | year=2001|work=|publisher=bNet Business Neetwork] to launch [Channel V#Channel_.5BV.5D_Philippines|Channel [V] Philippines] [cite web|url=http://www.gmanetwork.com/history|title=GMA Network History - 1999 Channel V Philippines|accessmonthday=|accessyear=|author=|date=|work=|publisher=GMANetwork.com] through EMC also known as Entertainment Music Channel. Part of the strategy to localize Channel [V] programming, its logo was shifted to a brand from a music television mark into a live product that has an vigorous position in its audience's lives. Channel [V] had inherited essentials of its distinctiveness, as well as the brackets around the V from its parent offshore. It dimensionalized the name [Channel V|Channel [V] , making it into a object that could then became an environment for its broadcast design and a stage for live events. Instead of being a stylistic device, the brackets have a real purpose. Part of the brief also involves reflecting Channel [V] 's changing in programming that was part of the relaunch, which was a shift to genre-specific rather than continuous hits. Building on the 3D logo method and in a more intrinsic Filipino, it formed themed rooms for each kind. Each attributed its own shade and animated transition from the main logo to a genre-specific version of the mark.

Quality Television to Q (November 2005)

In November 11, 2005, [cite web|url=http://qtvs.com/|title=QTVS Quality Television Service|accessmonthday=|accessyear=|author=|date=|work=|publisher=QTVS.com] after years of broadcast sign off, Citynet Television leased the airtime of Zoe Broadcasting Network flagship station, DZOE-TV 11, in exchange of an upgrading the facilities of ZOE and airing a ZOE-TV produced programs. Channel 27 became a rebroadcast feed of QTV, Quality Television. [cite web|last=|first=|authorlink=|coauthors=|title=GMA welcomes QTV, their newest 'kapuso'|work=|publisher=ClickTheCity.Com|date=November 11, 2005|url=http://guides.clickthecity.com/tv/?p=690|format=|doi=|accessdate=November 11]

On March 18, 2007, the Quality Television became as "Q". Focuses on women and lifestyle programming, Q rebranded from an earlier identity, Quality Television. A simplified insignia was used to complement its local programming. Q network uses the seventeenth letter of the modern Latin alphabet in stylized letter “Q” symbol in Serif font of Garamond. While the earlier symbol, QTV uses a rectangular rounded shape with sparkles plus light streaks theme at the upper left corner and a text “tv” in lower case in San Serif font complements the Q insignia. The newer version employs only the letter “Q.”

The Kapuso Network (October 2002 - Present)

In October 27, 2002 at exactly 12:00 p.m. during a special presentation on its noontime musical show, SOP, GMA unveiled its new corporate logo and slogan. In an effort to localized and transformed its image into a more intrinsic Filipino, GMA Network engaged in a rebranding course in line with its objective to become the leader in providing local news and entertainment. The rebranding of its logo and slogans reflects its new business distinctiveness but still integrating the network’s character as the “Raindow Network.”

The trademark consists of a stylized heart shaped red logo, with a group of distinctive insignias representing the rainbow and adapted a new network slogan “Kapuso, Anuman Kulay ng Buhay” (“One in heart, In Every Colors of Life”) [ [http://www.gmanetwork.com/history GMA Network Corporate Information - History] , GMANetwork.com] . This time, its uses Century Gothic Bold as its main font for the letters, GMA while an animated stylized heart shaped rainbow color logo placed on rightmost top corner of the letter “A.” GMA also uses a stand alone animated heart shaped logo for its pre- and post-commercial programming.

The logo first appeared as an on-screen in October 2002, emerging only at the beginning of shows and staying on throughout shows and disappearing every commercial load. The logo becomes visible on the upper rightmost top of the screen and a variety of effects resulting in its formation, usually during a show's opening sequence. GMA carry out trial on a variety of heart shape logo to take off international broadcast networks using a grey color translucent logo like NBC, ABC, Fox, and CBS. On its experimental phases, GMA uses a transparent grey color logo version at the upper rightmost top of the screen and was less embossed than the previous version and later on reverted to its original colored heart shape logo. Since its unveiling, GMA places a text “LIVE” below its logo signifying a live event but uses a different logo when a breaking news story happens or unfolds.

GMA Network goes digital TV

The Philippines’ commission attached to the Department of Transportation and Communications, the National Telecommunications Commission (NTC) ordered [cite news| last = Reyes | first = Mary Ann | title=NTC gives TV stations 9 years to convert to digital tech | date=November 11, 2006| publisher=ABS-CBNNews.com| url=http://www.abs-cbnnews.com/storypage.aspx?StoryId=55179|accessdate=2006-11-05] [cite news| last = Lectura | first = Lenie | title=Firms may test digital TV up to March—NTC | date=January 10, 2008| publisher=BusinessMirror| url=http://www.businessmirror.com.ph/01102008/companies04.html|accessdate=2008-01-10] all broadcasting companies in the Philippines to shut off its analog signal by 11:59 p.m. on December 31, 2015 and switches to digital broadcast [cite web | last = Amojelar | first = Darwin | authorlink = | coauthors = | title = Regulator orders shift to digital television by 2015 | work = | publisher = The Manila Times | date =November 6, 2006 | url= http://www.manilatimes.net/national/2006/nov/06/yehey/business/20061106bus6.html | format = | doi = | accessdate = March 20 ] . GMA Network is presently applying [cite news| last = Lorenzo | first = A.B.L. | title=GMA Network to push through with digital TV | date=June 14, 2008| publisher=BusinessWorld Online| url=http://www.bworldonline.com/BW061408/content.php?id=041|accessdate=2008-06-14] for a digital license from the NTC to install and maintain transmitting stations that will be attuned with and utilize to offer digital terrestrial television (DTT) and digital mobile TV broadcast service using channel 27 (548-554 MHz) frequency. Digital broadcast will cover the cities of Makati; Pasig; Tagaytay; and Angeles, Pampanga; and areas like Ortigas; Cavite and Calumpit, Bulacan [cite news| last = Amojelar | first = Darwin | title=GMA Network eyes digital TV | date=July 7, 2007| publisher=The Manila Times| url=http://www.manilatimes.net/national/2007/july/24/yehey/business/20070724bus7.html|accessdate=2007-07-24] .

GMA international channels

GMA Pinoy TV (February 2005)

From the undisputed no. 1 Philippine broadcast network GMA, comes GMA Pinoy TV [ [http://www.gmanetwork.com/history GMA Network Corporate Information - History] , GMANetwork.com] . Launches in February 2005, targeting Filipino migrants and overseas workers, GMA Pinoy TV [cite web| url =http://www.procurve.com.au/pdfs/gma_tv.pdf| title = ProCurve Networking by HP: GMA TV Network | accessdate = | accessmonthday = September
accessyear = 2005| author = | year = 2005| month = September| publisher = Hewlett Packard Development Co. for GMA TV Network|format=PDF] is a 24-hour general entertainment channel and offers Filipino viewers quality and highest rating entertainment programs in the Philippines. To conform to its corporate distinctiveness, GMA Pinoy TV uses the same “GMA” logo in Century Gothic Bold as its main font in pale blue color while the standardized stylized heart shaped red logo with a group of distinctive insignias representing the rainbow.

A better-quality version was made in pre-Web 2.0, as an animated stylized heart shaped rainbow color logo placed on rightmost top corner of the letter “A.” While the less embossed word “Pinoy TV” placed angles upward underneath its logo using a regular Comic Sans MS as font in red shade. A newer version was made in via Web 2.0 specifications and added the word “Pinoy TV” in a glowing effect to intermingle with the new logo.

GMA Life TV (February 2008)

On February 16, 2008, GMA launches its second international channel, GMA Life TV [cite news | title=GMA launches new int’l channel | date=February 17, 2008| publisher=GMANews.TV| url=http://www.gmanews.tv/story/80977/GMA-launches-new-intl-channel|accessdate=2008-02-17] [cite news | title=GMA Network launches 2nd int'l channel, GMA Life TV | date=February 6, 2008| publisher=GMANews.TV| url=http://www.gmanews.tv/story/79529/GMA-Network-launches-2nd-intl-channel-GMA-Life-TV|accessdate=2008-02-06] . A corporate uniformity identifies the new channel using the letters “GMA” and the same stylized heart shaped red logo, with a group of distinctive insignias representing the rainbow. Although the letters “GMA” uses the same Century Gothic Bold as its main font, a finer version was made in Web 2.0 [ [http://www.fontshop.com/fontfeed/archives/the-logos-of-web-20/ The Logos of Web 2.0] , www.fontshop.com] as an animated stylized heart shaped rainbow color logo placed on rightmost top corner of the letter “A.” The word “Life” is half bigger than the letters GMA and uses Baskerville Semibold Italic as font and in color red while a word “TV” places underneath “E” of the word Life furthermore uses Baskerville font whereas with a grey color.

Seasoned Logos

Proud to be Kapuso (January 2008)

In the last quarter of 2007, ratings controversy [cite web|last=|first=|authorlink=|coauthors=|title=GMA Network reiterates stand on TV ratings issue|work=|GMANews.TV|date=December 29, 2007|url=http://www.gmanews.tv/story/74567/GMA-Network-reiterates-stand-on-TV-ratings-issue|format=|doi=|accessdate=December 29] darkens the Philippine television. At the height of this fiasco, [cite web|last=|first=|authorlink=|coauthors=|title=GMA Network: Disparity in TV ratings is 'legitimate issue'|work=|GMANews.TV|date=January 24, 2008|url=http://www.gmanews.tv/story/77890/GMA-Network-Disparity-in-TV-ratings-is-legitimate-issue|format=|doi=|accessdate=January 24] GMA Network releases an in-house promotional blitz to reassure the Filipino viewing public that the television network does not resort into unethical strategy in gaining viewers. For this campaign, GMA uses a bluish stylized heart shaped insignia emboss the text “PROUD TO BE KAPUSO!” [cite web|last=Santiago|first=Erwin|authorlink=|coauthors=|title=Pinoys overseas, proud to be Kapuso!|work=|GMANews.TV|date=February 21, 2008|url=http://www.gmanews.tv/story/81590/Pinoys-overseas-proud-to-be-Kapuso|format=|doi=|accessdate=February 21] in Serif Futura Regular font and consigned the standard GMA logo underneath it. The “Proud To Be Kapuso!” promotion was used during the pre- and post commercial programming until the second quarter of 2008. Occasionally, the plug was used during off peak commercial break.

GMA 58th Anniversary logo (June 2008)

For the 2008 season coinciding with its 58th anniversary, [cite web|last=Almo|first=Nerisa|authorlink=|coauthors=|title=Kapuso artists get sporty in "Kapusolympics: Watermania"|work=|publisher=Philippine Entertainment Portal|date=June 23, 2008|url=http://www.pep.ph/guide/2137/Kapuso-artists-get-sporty-in-Kapusolympics:-Watermania|format=|doi=|accessdate=June 23] GMA appearance across all platforms (entertainment, news and sports) uses an on-air logo with a more modern and a contemporary appearance. In addition, sparkles plus light streaks theme accompanied it. While using the standard stylized heart shape logo, adding a more elegant presentation, and a new glossier GMA logo for its 2008 anniversary, [cite web|last=Dimaculangan|first=Jocelyn|authorlink=|coauthors=|title=Kapusolympics airs on GMA-7’s SNBO"|work=|publisher=Philippine Entertainment Portal|date=June 20, 2008|url=http://www.pep.ph/guide/2124/Kapusolympics-airs-on-GMA-7%C2%92s-SNBO,-June-22|format=|doi=|accessdate=June 20] which debuted alongside the “58th Anniversary” campaign text, it is supplemented by a liquid bluish water motif with splotches of liquid float milieu the GMA logo and convoyed by a ribbon swishing around the campaign text.

Consequently, the campaign text "58th Anniversary" uses a Serif font in Garamond bold and employs a metallic gold motif.

References

External links

* [http://www.igma.tv/ GMA Network's Official Webite]
* [http://www.gmanetwork.com GMA Network's Corporate Website]
* [http://www.gmapinoytv.com/ GMA Pinoy TV Website]
* [http://www.gmapinoytv.com/lifetv GMA Life TV Website]
* [http://www.gmanews.tv/ gmanews.tv Website]
* [http://www.gmarecords.com.ph/ GMA Records Website]