Inoculation hypothesis

Inoculation hypothesis

Inoculation hypothesis is defined as the idea that exposure to weak versions of a persuasive argument increases later resistance to that argument. To better explain this topic, in 1964 William McGuire came up with this: "Protecting a person's attitudes from persuasion is like inoculating the human body against disease". [(Kassin, S., Fein, S. & Markus, H. R. (2008) "Social Psychology"(7th ed.). Houghton Mifflin: Boston.)] Inoculation hypothesis can be compared to an imunization. When the body is immunized against infection, a small dose of the particular strain is in the injection; this helps the body build a resistance to the infection.

Persuasion is closely related to inoculation hypothesis. Persuasion is a form of social influence. Persuasion guides people towards certain ideas or actions. According to Robert Cialdini, there are six "weapons of influence" when it comes to persuasion. They are, reciprocation, commitment and consistency,social proof, authority, liking, and scarcity.

References


Wikimedia Foundation. 2010.

Игры ⚽ Нужно сделать НИР?

Look at other dictionaries:

  • Helminthic therapy — Infectious Necator americanus L3 larva. Invisible to the naked eye, from 10 to 35 are applied to the skin in therapy, either in a single dose or in multiple smaller doses over the course of two or three months. Helminthic therapy, a type of… …   Wikipedia

  • Vaccine controversies — James Gillray, The Cow Pock or the Wonderful Effects of the New Inoculation! (1802) A vaccine controversy is a dispute over the morality, ethics, effectiveness, or safety of vaccinations. Medical and scientific evidence surrounding vaccinations… …   Wikipedia

  • Eye Movement Desensitization and Reprocessing — (EMDR) is a form of psychotherapy that was developed to resolve symptoms resulting from disturbing and unresolved life experiences. It uses a structured approach to address past, present, and future aspects of disturbing memories. The approach… …   Wikipedia

  • Vaccine — For other uses, see Vaccine (disambiguation). A vaccine is a biological preparation that improves immunity to a particular disease. A vaccine typically contains an agent that resembles a disease causing microorganism, and is often made from… …   Wikipedia

  • Poliovirus — Taxobox | color=violet name = Poliovirus image caption = TEM micrograph of poliovirus virions. virus group = iv familia = Picornaviridae genus = Enterovirus species = Poliovirus Poliovirus, the causative agent of poliomyelitis, is a human… …   Wikipedia

  • Edward Jenner — Infobox Scientist name = Edward Jenner box width = 250px image width = 200px caption = Edward in the prime of his studies birth date = May 17, 1749 birth place = Berkeley, Gloucestershire death date = death date and age|1823|1|26|1749|5|17|df=y… …   Wikipedia

  • Science — This article is about the general term, particularly as it refers to experimental sciences. For the specific topics of study by scientists, see Natural science. For other uses, see Science (disambiguation) …   Wikipedia

  • Mycobacterium ulcerans — Scientific classification Kingdom: Bacteria Phylum: Actinobacteria Order: Actinomycetales …   Wikipedia

  • emotion — emotionable, adj. emotionless, adj. /i moh sheuhn/, n. 1. an affective state of consciousness in which joy, sorrow, fear, hate, or the like, is experienced, as distinguished from cognitive and volitional states of consciousness. 2. any of the… …   Universalium

  • Charles Marie de La Condamine — (January 28, 1701 – February 13, 1774) was a French explorer, geographer, and mathematician. He spent ten years in present day Ecuador measuring the length of a degree latitude at the equator and preparing the first map of the …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”