James Brown (editor)

James Brown (editor)

James Brown is a former editor and owner of English male-oriented "lad mag" magazines. He is the creative director of Cellcast-owned SUMO.TV, and a business entrepreneur.

Early life

He went to Lawnswood High School in Lawnswood, north Leeds. In 1987 he joined the NME.

Loaded

After being the deputy features editor at NME in 1992, he founded (and became the editor of) IPC Media-owned "Loaded" in 1994 alongside Mick Bunnage and Tim Southwell (founding editor of "Golf Punk"). In 1998, "Loaded" was selling around 450,000 copies a month.

GQ

After this, he went on to edit Condé Nast-owned GQ (UK version) in July 1997, and he began feature more "in your face" pictures of partially-undressed women. He [http://news.bbc.co.uk/1/hi/entertainment/282554.stm resigned] as editor of GQ in February 1999 when an article about the 200 most stylish men of the 20th Century included Field Marshal Erwin Rommel, praising him for being "stylish in the face of adversity".

IFG

His company, IFG (I Feel Good), founded in 1999, bought the Bizarre magazine in 2000 for £5m. The company was floated on the Alternative Investment Market (AIM) in May 2000, raising £3.6m. In IFG, he [http://news.bbc.co.uk/1/hi/business/2221419.stm created] the magazine called "Jack" in August 2002 - a more clean-living version of Loaded. He [http://www.independent.co.uk/news/people/james-browns-got-a-brand-new-mag-714255.html created] the film magazine "Hotdog", later sold to Paragon Publishing in 2002. It also [http://news.bbc.co.uk/1/hi/entertainment/1351997.stm bought] "Viz" in May 2001, buying it from John Brown Publishing and Fortean Times, in a deal (with Bizarre) worth about £6.4m. In October 2001, he [http://news.bbc.co.uk/1/hi/business/1627977.stm increased] the frequency of publications of "Viz" from two months to five weeks.

Newspapers

He was [http://www.guardian.co.uk/media/2008/feb/26/pressandpublishing1?gusrc=rss&feed=media asked] by owners of the The Daily Sport, Sport Newspapers, in November 2007 to "revamp" their journalistic products with EMAP's Barry McIlheney.

Latest project

SUMO.TV aims to be the first company to broadcast user-generated (Web 2.0) web content - "spectacular voyeurism" - across all media platforms. This is a derivative of what YouTube has to offer. SUMO.TV has now 4m users permonth, generating about £124,000 per quarter. He has been involved with SUMO.TV since October 2006 with former editor of "Bizarre", Alex Godfrey.

He also has a media consultancy called "Black Ops".

External links

* [http://www.telegraph.co.uk/money/main.jhtml?xml=/money/2007/10/24/bcnload124.xml&CMP=ILC-mostviewedconsole October 25 2007 "Telegraph" article]
* [http://www.guardian.co.uk/business/2007/aug/24/pressandpublishing.media Biography - August 24 2007 "Guardian" article]
* [http://www.growthbusiness.co.uk/entrepreneurs/257270/james-brown-from-lads-to-riches.thtml July 17 2007 "GrowthBusiness" article]
* [http://www.independent.co.uk/news/media/the-decline-of-lads-mags-unloaded-and-now-the-party-is-over-412383.html August 18 2006 "Independent" article]
* [http://www.pbjmgt.co.uk/clients/james-brown/ Biography]


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