- Unicast Company
Infobox Company
company_name = Unicast
company_type =Publicly held
foundation = New York,New York (1999 )
location = New York,New York
industry =Internet Marketing
homepage = [http://www.unicast.com]Company
Unicast is the Internet Marketing and Advertising Technology Group of Enliven Marketing Technologies Corporation (nasdaq|ENLV). Unicast helps Agencies, Advertisers and Publishers create, deploy and measure the performance of
Premium Rich Media (PRM) digital ad campaigns. Unicast was founded in 1999 and opened its first European office in the UK in September of 2007. [Elliot, Nate. "Viewpoint offers Advertiser’s a User Engagment Index" 11, Oct 2007.Jupiter Research . Retrieved 3, Nov 2007.]Products and Services
Unicast's PRM platform provides interactive applications that incorporate 3D, video and Flash components. It was the first "
Rich Media " provider to employ HD3D technology in online ad campaigns, pioneering the use of Premium Rich Media. In December of 2007,Warner Bros. began employing the use of PRM to promote itsDVD releases on the web. “Ads will be built on the 3D Video Cube ad format, proprietary to Unicast. The format, which was unveiled in April, incorporates 3D technology in Flash, enabling the development of interactive features, such as games, in Rich Media ads.” ["Unicast Sows Hype for Warner Bros. with 3D Video Cube" 10, Dec 2007. Marketing Vox. Retrieved 4, Apr 2008 http://www.marketingvox.com/unicast-sows-hype-for-warner-bros-with-premium-rich-media-035157/]This Unicast Ad suite of products is delivered using the Unicast Ad Platform (UAP). [Reuters http://stocks.us.reuters.com/stocks/fullDescription.asp?rpc=66&symbol=ENLV.O] The UAP is utilized as a full-service tool and self-service tool. The full-service tool is delivered by the Unicast Ad Operations team of experts who manage the end-to-end solutions, from
media planning and buying to creative production and data analysis on behalf of the client. As a self-service application publishers and agencies can take advantage of the technology to deploy and manage the entire campaign process on their own. Each self-service customer receives personalized access to Unicast’s team of media planners, product developers, campaign managers and 24/7 access to fast-response technical support. Unicast proactively delivers this data to key clients to further encourage its use. In 2008, the company plans to introduce an updated version of the index that will add new interaction metrics and allow clients to custom-weight the data to match their goals. [Elliot, Nate. "Viewpoint offers Advertiser’s a User Engagment Index" 11, Oct 2007.Jupiter Research . Retrieved 3, Nov 2007.]Awards
Unicast has won a series of online advertising awards for excellence in Rich Media Advertising. In June 2007, Unicast was awarded with the prestigious “International Stevie Award for Best Online Ad Campaign in the 2007 International Business Awards. Recipients of International Stevie Award trophies were selected from more than 1,000 nominations received from companies and individuals in more than 30 countries.” [Enliven Press Release http://enliven.com/press/pr_062807.pdf]
References
Wikimedia Foundation. 2010.
