Service Network

Service Network

A Service Network is a collection of people and information brought together on the internet to provide a specific service or achieve a common business objective. It is an evolving extension of service systems and applies Enterprise 2.0 technologies, also known as enterprise social software, to enable corporations to leverage the advances of the consumer internet for the benefit of business.

A service network is designed to benefit from the wisdom of crowds and a human's natural tendency and desire to share information, collaborate, and self organize into communities of common interests and objectives. In business, the value of collaboration is clearly recognized, but the ability is often hampered by rigid organizational boundaries and fragmented information systems. A service network enables businesses to realize the benefits of mass collaboration despite the constraints of modern organizational structures and systems.

The term "service network" is increasingly being used within the context of service innovation initiatives that span academia, business, and government. Some examples include:
* The University of Cambridge and IBM Corporation use the term "service network" in their recent discussion paper, "Succeeding through Service Innovation" [cite conference | publisher=Cambridge Service Science, Management and Engineering Symposium|url=| title=Succeeding through Service Innovation|date=2007-7-14] and describe it within the context of service systems networks.
* Ingres Corporation uses the term "service network" as a new paradigm in software service to enable Enterprise 2.0 IT service management. [cite web | url=| title=The Ingres Service Network]
* Openwater Corporation uses the term "service network" to help describe and brand their product offerings and solutions. [cite web | url=| title=Openwater Service Networks]


The world's economy is shifting rapidly from agriculture and manufacturing to services. When the United States declared independence, 90% of the world's economy was on the farm. [cite web | url=| title=Service Systems Engineering|publisher=Michigan Technological University] Today, the services sector accounts for approximately 80% of the U.S. economy. [cite web | url=| title=Hillary Clinton's Innovation Agenda] But unlike traditional disciplines like computer science and engineering, innovation and investment directed towards service innovation had historically not kept pace with its growth.

However, in 2007, momentum and investment in service innovation grew dramatically and the creation and evolution of "service networks" began in earnest along with many other service initiatives.

Investments in Service Innovation

Investments in service innovation include, but are not limited to, service networks.
* Business Week magazine, in an article dated, March 29, 2007, cited Service Innovation as the Next Big Thing. [cite web | url=| title=Service Innovation: The Next Big Thing]
* IBM is investing heavily in Service Science, Management, and Engineering (SSME) as a means to bring academia, industry, and governments to become more focused and systematic about innovation in the services sector.
* Universities are beginning to create degree programs around Service Science. Missouri State University and IBM announced on September 19, 2007, the first Bachelor of Science (BS) degree in IT Service Management in the U.S. [cite web | url=| title=Missouri State University Introduces New Degree in IT Service Management]
* High Tech software companies are beginning to roll out next generation service platforms using service networks. [cite web | url=| title=Openwater Service Networks]
* Several service consortiums and communities to help drive service innovation across the high technology industry continue to grow. These include the Consortium for Service Innovation as well as the Service, Research & Innovation Community.
* Hillary Clinton's Innovation Agenda [cite web | url=| title=Service Innovation Initiative - Hillary Clinton's Innovation Agenda] , announced October 10, 2007, includes a Service Innovation Initiative, modeled after the National Nanotechnology Initiative, to help support research and development in services.

Delivery & Usage

Service Networks are typically delivered as an online or hosted solution, also referred to as Software as a Service (SaaS) solutions.

See also

* Enterprise 2.0
* Service System


Other Sources

* Andrew McAfee.Enterprise 2.0: The Dawn of Emergent Collaboration ( MIT Sloan Management Review Spring 2006, Vol.47 No.3
* Don Tapscott. Wikinomics (How Mass Collaboration Changes Everything) Penguin Books Ltd, First Published in 2006 by Portfolio, a member of Penguin Group (USA) Inc.
* Consortium for Service Innovation. The Adaptive Organization Operational Model (

External links

* [ IBM SSME Website]
* UC Berkeley (USA) [ The Information and Service Design Program (service research and instructional program)]

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