Social Identification Mode of Deindividuation Effects (SIDE)

Social Identification Mode of Deindividuation Effects (SIDE)

The Social Identification Mode of Deindividuation Effects (SIDE) is an interpersonal communication theory that proposes that despite offering fewer interpersonal cues, computer mediated communication is not necessarily impersonal; rather, impression formation online results in more socially categorical, rather than personal, impression of others.

ee also

*Social Information Processing theory
*Cues-filtered-out theory
*Hyperpersonal Model

References

* Lea, M., & Spears R. (1992). Paralanguage and social perception in computer-mediated communication. Journal of Organizational Computing, 2, 321-341.


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