Social informatics

Social informatics

Social informatics is the study of information and communication tools in cultural, or institutional contexts (Kling, Rosenbaum, & Sawyer, 2005). A transdisciplinary field, ( [ Sawyer & Rosenbaum, 2000, p. 90] ) social informatics is part of a larger body of socio-economic research that examines the ways in which the technological artifact and human social context mutually constitute the information and communications technology (ICT) ensemble. Some proponents of social informatics use the relationship of a biological community to its environment as an analogy for the relationship of tools to people who use them. The [ Center for Social Informatics] founded by the late Dr. Rob Kling, an early champion of the field’s ideas, defines the field thus:

:Social Informatics (SI) refers to the body of research and study that examines social aspects of computerization – including the roles of information technology in social and organizational change, the uses of information technologies in social contexts, and the ways that the social organization of information technologies is influenced by social forces and social practices. []


Historically, social informatics research has been strong in the Scandinavian countries, the UK and Northern Europe (Williams & Edge, 1996, section 1; [ Sawyer & Rosenbaum, 2000, p. 93] ). Within North America, the field is represented largely through independent research efforts at a number of diverse institutions ( [ Saywer & Rosenbaum, p. 93] ).

Social informatics research diverges from earlier, deterministic (both social and technological) models for measuring the social impacts of technology. Such technological deterministic models characterized information technologies as tools to be installed and used with a pre-determined set of impacts on society dictated by the technology’s stated capabilities (Williams & Edge, 1996). Similarly, the socially deterministic theory represented by some proponents of the social construction of technology (SCOT) or social shaping of technology theory as advocated by Williams & Edge (1996) see technology as the product of human social forces. In contrast, some social informatics methodologies consider the context surrounding technology and the material properties of the technology to be equally important: the people who will interact with a system, the organizational policies governing work practice, and support resources. This contextual inquiry produces “nuanced conceptual understanding” of systems that can be used to examine issues like access to technology, electronic forms of communication, and large-scale networks (Kling, 2000). .

Research in social informatics can be categorized into three orientations (Sawyer & Rosenbaum, 2000, p. 90). Normative research focuses on the development of theories based on empirical analysis that may be used to develop organizational policies and work practices (Kling, 2000, p.228). The heart of such analyses lies in socio-technical interaction networks (Kling, 2000, p. 219), a framework built around the idea that humans and the technologies they build are “co-constitutive”, bound together, and that any examination of one must necessarily consider the other. Studies of the analytical orientation develop theory or define methodologies to contribute to theorizing in institutional settings (Kling, 2000, p. 229, note 1). Critical analysis, like Lucy Suchman’s examination of articulation work (1994), examine technological solutions from non-traditional perspectives in order to influence design and implementation (Kling, 200, p. 229, note 1; Sawyer & Rosenbaum, 2000, p. 90).

Cues-Filtered-Out theory

Cues-Filtered-Out theory suggests that some forms of computer-mediated-communcation are less personal than face-to-face activity because of the reduced number of contextual and nonverbal cues available in text-based online social interactions (Sproull & Kiesler, 1986). It asserts that the diminished available cues available in computer-mediated-communication creates a heightened sense of anonymity, which leads to a more impersonal communication exchange than is present in face-to-face interaction.


Social informatics is a young intellectual movement and its future is still being defined. However, because SST theorists such as Williams and Edge suggest that the amorphous boundaries between humans and technology that emerge in social shaping technology research indicate that technology is not a distinct social endeavor worthy of individual study (1996, section 6, para. 5), indicating that there is a need for social informatics research that bridges the gap between technological and social determinism. This observation, coupled with the many fields that contribute research, suggest a future in which social informatics theories and concepts settle to form a substrate, an “indispensable analytical foundation” (Kling, 2000, p. 229) for work in other disciplines.

ocial Informatics in education

Social Informatics is also about teaching social issues of computing to Computer Science students (Kling & Jewet,1996). Depending on educational traditions, social informatics is scattered in the curriculum of different disciplines, as well as in Computer Science, Information Science, Informatics (Europe) and Web Sociology (Kling, 1999). In some instances there might be a lack of understanding of why teaching social issues of computing is important, both by individual lecturers and students, resulting in a view that Social Informatics is boring and without importance (Godejord, 2007). Some researchers have pointed out that in order to create awareness of the importance of social issues of computing, one has to focus on didactics of Social Informatics (Godejord, 2007).

See also

*Community informatics
*E-Social Science
*Computer-mediated communication
*Hyperpersonal Model
*Social Study of Information Systems
*Social Identification Mode of Deindividuation Effects (SIDE)
*Social Information Processing theory
*Sociology of the Internet


* "Demistifying the Digital Divide: The simple binary notion of technology haves and have-nots doesn't quite compute", an article by Mark Warschauer on page forty-two of the August, 2003 issue of "Scientific American"

* Center for Social Informatics – SLIS – Indiana University – Mission (n.d). Retrieved October 18, 2004 from

* Kling, R. (2000). Learning about information technologies and social change: The contribution of social informatics. The Information Society, 16(3), 217-232.

* Kling, R., Rosenbaum, H., & Sawyer, S. (2005). Understanding and Communicating Social Informatics: A Framework for Studying and Teaching the Human Contexts of Information and Communications Technologies. Medford, New Jersey: Information Today, Inc.

* Sawyer, S. and Rosenbaum, H. (2000). Social informatics in the information sciences: Current activities and emerging directions. [Electronic Version] Informing Science. 3 (2), 89-95 available at

* Sproull, L., & Kiesler, S. (1986). Reducing social context cues: Electronic mail in organizational communication. Management Science, 32, 11(Nov), 1492-1512.

* Suchman, L. (1994). Supporting articulation work: Aspects of a feminist practice of office technology production. In R. Kling (Ed.), Computerization and Controversy (pp. 407-423). San Diego, CA: Academic Press.

* Williams, R., & Edge, D. (1996). The social shaping of technology. Research Policy, 25, 865-899. Retrieved September 1, 2004 from

* Culnan, M. J., & Markus, M. L.. (1987). Information technologies. In F. M. Jablin, L. L. Putnam. K. H. Roberts, & L. W. porter (Eds.), Handbook of organizational communication: An interdisciplinary perspective (pp. 420-443). newbury Park, CA: Sage.

* Godejord, P.A. (2007). Fighting child pornography: Exploring didactics and student engagement in social informatics, Journal of the American Society for Information Science and Technology, Volume 58, Issue 3

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