Independent soda

Independent soda

Independent soda is soft drink generally made by smaller privately run businesses or smaller corporations who use alternative marketing strategies to promote their product.

The label 'independent soda' or simply 'indie soda' was arguably started in the early 1970s in response to Coca-Cola and Pepsi Cola's mass media campaigns for the edge in the beverage market. Several groups decided to protest by making and in some cases publicly distributing their home made brew. Over time, many people were bought off or scared away by the two soda conglomerates.

Jones Soda is one of the more commonly known 'independent soda' companies. Three less commonly known independent soda companies are [http://www.bevnet.com/reviews/maineroot/ Maine Root Soda] , [http://drinkbluesky.com// Blue Sky Soda] and [http://www.skeleteens.com/ Skeleteens] .


Wikimedia Foundation. 2010.

Игры ⚽ Поможем написать реферат

Look at other dictionaries:

  • Independent film — An independent film, or indie film, is a professional film production resulting in a feature film that is produced mostly or completely outside of the major film studio system. In addition to being produced and distributed by independent… …   Wikipedia

  • Soda Stereo — Soda Stereo, from left to right: Gustavo Cerati, Charly Alberti and Zeta Bosio. Background information Origin Buenos Aires, Argentina …   Wikipedia

  • Soda Pictures — Infobox Company company name = Soda Pictures company company type = Private foundation = London, UK (2002) location = Covent Garden, London, UK key people = Edward Fletcher, Managing Director; Eve Gabereau Managing Director industry = Film… …   Wikipedia

  • Independent Verification and Validation Facility — The main entrance to the NASA IV and V facility NASA s Independent Verification and Validation Facility (IV V) was established in 1993 and is located in Fairmont, West Virginia[ …   Wikipedia

  • Diet soda — Main article: soft drink Diet sodas (also diet pop, diet, sugar free, or light soft drinks, refreshments, or carbonated beverages) are typically sugar free, artificially sweetened, non alcoholic carbonated beverages generally marketed towards… …   Wikipedia

  • B movie — This article is about the film type. For other uses, see B Movie (disambiguation). The King of the Bs , Roger Corman, produced and directed The Raven (1963) for American International Pictures. Vincent Price headlines a cast of veteran character… …   Wikipedia

  • Indie — is a shortform of independent ; it may refer to: *Independent circuit, professional wrestling independent promotions *Indie design for niche and often handmade products *Indie role playing game, published outside mainstream means *Independent… …   Wikipedia

  • Midnight movie — This article is about the film genre. For the Los Angeles–based band, see Midnight Movies. For the 2008 horror film, see Midnight Movie (film). A classic midnight movie in every sense of the term, Tod Browning s Freaks (1932) is the sort of… …   Wikipedia

  • Machinima — For the website of the same name, see Machinima.com. A scene from Rooster Teeth Productions popular machinima series Red vs. Blue: The Blood Gulch Chronicles Machinima ( …   Wikipedia

  • Fanzine — Fanzines A fanzine (portmanteau of fan and magazine or zine) is a nonprofessional and nonofficial publication produced by fans of a particular cultural phenomenon (such as a literary or musical genre) for the pleasure of others who share their… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”