Affinity Labs

Affinity Labs

Infobox Dotcom company
company_name = Affinity Labs Inc.
company_slogan =
owner = Monster.com
company_
company_type = Public
foundation = 2006
location_city = San Francisco, California
location_country = U.S. flagicon|U.S.
key_people =
homepage = [http://www.affinitylabs.com/ AffinityLabs.com]
revenue =


caption =
url = [http://www.affinitylabs.com affinitylabs.com]
registration =
launch_date =
current_status = active
language = multilingual
alexa =
website_type =

Affinity Labs is a company that builds social networking sites for niche groups such as firefighters, police officers and nurses. [ [http://venturebeat.com/2008/01/04/just-in-monster-buys-community-site-affinity-labs-for-61m/ Monster buys community site, Affinity Labs, for significant $61M] ] In January 2008, Affinity Labs was acquired by Monster Worldwide for US$61 million. [ [http://www.mercurynews.com/ci_7889340 Monster buys S.F. Web operator Affinity for $61 million] ]

Affinity Labs sites have over a million registered members, as of January, 2008. [ [http://venturebeat.com/2008/01/04/just-in-monster-buys-community-site-affinity-labs-for-61m/ Monster buys community site, Affinity Labs, for significant $61M] ] PoliceLink, aimed at law enforcement personnel, is one of Affinity Labs' most active sites with over 717,000 unique visitors per month [ [http://www.quantcast.com/policelink.com Web Site Audience Profiles from Quantcast] ] . Other sites include: ArtBistro, TheApple, FireLink, NursingLink, InsideTech, GovCentral, IndiaOn, WomenCo, AllHealthCare and SalesHQ.

History

Affinity Labs was founded by Christopher Michel [ [http://investing.businessweek.com/businessweek/research/stocks/private/snapshot.asp?privcapId=30486396 Affinity Labs, Inc.: Private Company Information - BusinessWeek] ] in 2006 after he sold Military.com to Monster in 2004 for $40 million.

The Mayfield Fund [http://www.mayfield.com/newsarticles/2006-12-04_mayfield_announces.htm] and Trinity Ventures invested in Affinity Labs prior to its Monster Worldwide buyout. [ [http://phx.corporate-ir.net/phoenix.zhtml?c=131001&p=irol-newsArticle&ID=1091499&highlight= "Monster Worldwide Expands Reach Through Strategic Acquisition of Online Community Sites"] ]

References

External links

* [http: //www.affinitylabs.com/ Official site]


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