WVVR

Infobox Radio station
name = WVVR


city = Hopkinsville, Kentucky
area =
branding = "The Beaver"
slogan = "Welcome to Beaver Country"
frequency = 100.3 FM (MHz)
airdate =
format = Country
erp = 100,000 Watts
haat = 305 meters
class = C0
facility_id = 73970
coordinates = coord|36|56|58|N|87|40|18|W
callsign_meaning =
former_callsigns = WKOF-FM, WKSD-FM, WKOA-FM, WZZF-FM
affiliations =
owner = Saga Communications of Tuckessee, LLC
licensee =
sister_stations =
webcast =
website = http://www.thebeaverfm.com/

WVVR (100.3 FM, "The Beaver") is a radio station licensed to serve Hopkinsville, Kentucky. The station is owned by Saga Communications of Tuckessee, LLC. It airs a Country music format. [ cite web |url=http://www1.arbitron.com/sip/displaySip.do?srvy_id=WI08&surveyID=WI08&band=fm&callLetter=W |title=Winter 2008 Station Information Profile |work=Arbitron]

WVVR-FM went on the air in 1960 as WFOF-FM with several call sign changes through the years including WKSD-FM, WKOA-FM, WYKH-FM, WZZF-FM. the station was purchased in 1977 by a group of Hopkinsville, KY investors, with Hal King serving as the manager. WKOA became WYKH- meaning "Your Kentucky Home"- which switched to a solid gold format in 1986 after John N. Hall III bought the station. The next year the station became WQKS- "Kiss FM" to reflect a new urban contemporarty format.

Over time the station programmed beautiful music, stereo rock and contemporary hit radio. The station known as K-100, became Z-100 when the call letters changed to WZZF-FM in 1986.

The station was purchased by WRUS, INC., of Russellville, KY which changed the call letters to WVVR-FM Country, and programmed the station as part of the "Beaver" WBVR FM chain in Bowling Green-Russellville, KY.

The station has been assigned these call letters by the Federal Communications Commission since July 1, 1994.cite web |url=http://fjallfoss.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=73970&Callsign=WVVR |title=Call Sign History |work=FCC Media Bureau CDBS Public Access Database]

References

External links

* [http://www.thebeaverfm.com/ WVVR official website]
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