Hoegaarden Brewery

Infobox Brewery
name = Hoegaarden Brewery


caption =
location = flagicon|BelgiumHoegaarden, Belgium
owner = InBev
opened = 1966
production =
active_beers = brewbox_beer|name=Witbier (Blanche)|style=witbier brewbox_beer|name=Das|style= brewbox_beer|name=Speciale|style=witbier brewbox_beer|name=Grand Cru|style= brewbox_beer|name=Verboden Vrucht (Fruit Défendu)|style=dark ale
seasonal_beers =
other_beers =

Hoegaarden Brewery (Brouwerij de Kluis) was founded in 1966 by Pierre Celis in Hoegaarden (/huχardən/, pronEng|huːɡɑrdən in English) in Flanders. It has been owned by InBev since 1987. It produces "Hoegaarden" wheat beer, "Forbidden Fruit", and "Leffe Tripel". [cite web
url=http://www.ratebeer.com/brewers//brouwerij-hoegaarden-inbev/73/
title=Brouwerij Hoegaarden (InBev)
publisher=www.ratebeer.com
accessdate=2008-06-30
last=
first=]

History

The village of Hoegaarden had been known for its witbieren (white beers) since the Middle Ages. However, around 1955, the last local witbier brewery, Tomsin, closed its doors. Pierre Celis, a milkman, decided some ten years later to try to revive the style. He began the new brewery in his hay loft. [cite web
url=http://www.hoegaarden.org.uk/history.asp
title=www.hoegaarden.org.uk, website all about the great white beer, hoegaarden
publisher=www.hoegaarden.org.uk
accessdate=2008-06-30
last=
first=]

Celis used the traditional ingredients of water, yeast, wheat, hops, coriander and dried Curaçao orange peel. With demand for the product continuing to grow, Celis bought, in the 1980s, Hougardia, a local soft-drink factory that he rebuilt into a brewery.

After a fire in 1985, as is traditional in Belgium, several brewers offered their help. One of these was the largest brewer in the country, called Interbrew (after a merger with AmBev, renamed InBev). Interbrew lent money for the purchase of other buildings to rebuild the brewery. Over time, Celis felt very strongly that the company used the loan to pressure him to change the recipe to make the beer more "mass market". The perspective was different inside Interbrew - some felt that Celis' tinkering with the recipe was hampering brand growth and tried to attain a permanent consistency. Perhaps simply incompatible approaches to brewing.

Celis decided instead to sell them the brewery, and with the proceeds, he moved to the United States, where he set up the Celis Brewery in Austin, Texas to continue making witbier to what he described as the original Hoegaarden recipe.

In November 2005, InBev announced the forthcoming closure of the brewery in Hoegaarden, among other changes in Belgium. The brewery was to close in late 2006 with production moving to InBev's larger brewery in Jupille. The beer 'Julius' is said to have been an immediate casualty, and worries were that all beers that were bottle conditioned would be changed.

The closure sparked protests from Hoegaarden locals, upset at the loss of the town's most famous symbol (and largest employer).

The move was never completed. The brewers in Jupille remained unsatisfied with local production of the witbier, so on September 10, 2007 Inbev decided to keep the production in Hoegaarden.Inbev also decided to invest part of a 60 million Euro budget in the Hoegaarden site to upgrade the facilities.

After selling to Interbrew, Celis founded Celis Brewing Company in Austin, Texas, which was later acquired by Miller Brewing. He never fully relocated to Texas, but his daughter and son-in-law, who operated the brewery, did. Miller ultimately closed the brewery and sold the equipment and brand names to Michigan Brewing Company.

The witbier he brewed in Texas, which he described as the original Hoegaarden recipe, was at the same time brewed in Belgium, first by "Brouwerij De Smedt" and then by "Brouwerij van Steenberge". The beer is still being actively brewed in Belgium.

Products

Beers currently in the Hoegaarden brand include:

* Hoegaarden, a 4.9% ABV "witbier", the brewery's flagship beer.
* Hoegaarden Rosé
* Hoegaarden Citron
* Das, a 5% ABV pale-amber barley beer.
* Speciale, a 6.5% ABV seasonal witbier.
* Grand Cru, an 8.7% ABV strong ale (In Britain it is 8.5% ABV)
* Verboden Vrucht (forbidden fruit), an 8.5% ABV strong dark ale

Visitor centre

*The Brewery site in Hoegaarden has a visitor centre and on-site restaurant which serves regional cuisine.

References

Notes

External links

* [http://www.inbev.com/index.cfm? InBev]
* [http://www.inbev.com/brands/2__3__0__globalspecialtybrands.cfm Hoegaarden products]