Online newsroom

Online newsroom

An online newsroom (also known as a pressroom, mediaroom, press center or media center) is a website that contains information about a corporation or organization. The online newsroom was initially created for corporate communicators and public relations firms to target traditional media outlets, fundamentally newspapers, magazines, radio stations and television stations. Multiple public relations audience interests are now supported, including media relations, investor and analyst relations, community relations, and consumer social media relations.

Most online newsrooms provide press releases and kits, photographs, logos, audio, video, executive biographies, contact information, events, company history and awards and honors. Increasingly companies are aggregating their presence on various social media sites into their online newsrooms[1]. Some newsrooms may accommodate interactive forums for product evangelists, disgruntled consumers and organizational spokespeople to engage in ongoing online conversation about the company or organization and its products, services or philosophy.[citation needed]

The first known online newsroom was developed in 1995 by the American Institute of Physics for the Acoustical Society of America. [2] The first known social media newsroom product was developed in 1998 by TEKgroup International, Inc. for Ford Motor Company.[citation needed] Since this time, several companies have either developed or partnered with technical companies to offer a standalone, branded online newsroom solution. Additionally, some companies offer an online newsroom component as a component of a larger software package that integrates the online newsroom with a media contact database and media monitoring services.


References

  1. ^ Communicate magazine Hold the Front Page, Communicate magazine, November 2009
  2. ^ http://www.acoustics.org/press/130.html

See also


Wikimedia Foundation. 2010.

Игры ⚽ Поможем решить контрольную работу

Look at other dictionaries:

  • Newsroom — Journalism News · Writing style Ethics · Objectivity Values · …   Wikipedia

  • Online pharmacy — Part of a series on Electronic commerce Online goods and services Streaming media Electronic books Softwar …   Wikipedia

  • Online first — Unter der Bezeichnung Web First Prinzip, web first oder online first stellen Massenmedien ihre Beiträge bereits vor der späteren Druckausgabe oder Sendung im Web zur Verfügung. Das Veröffentlichen von Nachrichten im Web erhält damit Vorrang vor… …   Deutsch Wikipedia

  • BBC News Online — in October 2011 URL bbc.co.uk/ …   Wikipedia

  • America's Newsroom — Infobox Television show name = America s Newsroom caption = Title card for America s Newsroom genre = News/Talk program camera = Multi camera picture format = 480i NTSC runtime = 120 minutes presenter = Bill Hemmer, Megyn Kelly country =… …   Wikipedia

  • Fox Online — Infobox Television show name = Fox Online caption = Title card for Fox Online genre = Talk/News program camera = Multi camera picture format = 480i NTSC runtime = 60 minutes presenter = Bill Hemmer (August 2006 February 2007) Jamie Colby (July… …   Wikipedia

  • The Lord of the Rings Online: Shadows of Angmar — For information about the expansion packs, see The Lord of the Rings Online: Mines of Moria, The Lord of the Rings Online: Siege of Mirkwood, and The Lord of the Rings Online: Rise of Isengard. The Lord of the Rings Online: Shadows of Angmar… …   Wikipedia

  • Ragnarok Online — Ragnarök Online Developer(s) GRAVITY Co., Ltd. Publisher(s) GRAVITY Co., Ltd …   Wikipedia

  • Prodigy (online service) — This article refers to the now defunct Prodigy Communications Corporation that was purchased by SBC Communications, Inc. in 2001. For information on SBC s current status, see AT T. Infobox Company company name = Prodigy Communications, L.P.… …   Wikipedia

  • National Lesbian and Gay Journalists Association — Logo for the National Lesbian Gay Journalists Association. The National Lesbian and Gay Journalists Association (NLGJA) is an American professional association dedicated to unbiased coverage of gay/lesbian issues in the media. It is based in… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”