- Interactive media
Interactive media refers to media that allows for active participation by the recipient, hence
interactivity. Traditional information theorywould describe interactive media as those media that establish two-way communication. In media theory, interactive media are discussed along their cultural implications. The field of Human Computer Interactiondeals with aspects of interactivity and design in digital media. Other areas that deal with interactive media are new media art, interactive advertisingand video gameproduction.
While much traditional analog
electronic mediaand print media qualifies as interactive media, the term is sometimes misunderstood as exclusive to digital media. The significant increase in possibilities for interactivity(especially over vast distances) brought by the internet boosted the availability of digital interactive media. Still, e.g. languagein face-to-face communication would formally belong to the category of interactive media.
Interactive media are often designed by
information designers. As all media they rely on communication. In the case of e.g. computer games this is visual, acoustic, and haptic communication between the user (player) and the game. In Mobile telephony, the communication happens between two people and is purely acoustic at the first glance. Yet, according to media theorythe cultural implications of the medium have to be taken into account. Thus, aspects like constant availability, customization of the mobile phone and Short Message Serviceare also part of the interactive medium called Mobile telephony. Media restrain from being translated to technological entities.
Any form of interface between the
end user/ audienceand the medium may be considered interactive. Interactive media is not limited to electronic mediaor digital media. Board games, pop-up books, gamebooks, flip books and constellation wheels are all examples of printedinteractive media. Books with a simple table of contentsor indexmay be considered interactive due to the non-linearcontrol mechanism in the medium, but are usually considered non-interactive since the majority of the user experienceis non-interactive sequential reading.
Immersive virtual reality
New media art
Soundrangers- Sound for interactive media.
* [http://www.dgp.toronto.edu/OTP/papers/bill.buxton/3mirrors.html Bill Buxton: The three mirrors of interaction]
* [http://webliquidgroup.com/uncategorized/richer-media-skook-season-4/ Richer Media: What is the future of Rich Media?]
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