Interactive media

Interactive media

Interactive media refers to media that allows for active participation by the recipient, hence interactivity. Traditional information theory would describe interactive media as those media that establish two-way communication. In media theory, interactive media are discussed along their cultural implications. The field of Human Computer Interaction deals with aspects of interactivity and design in digital media. Other areas that deal with interactive media are new media art, interactive advertising and video game production.

While much traditional analog electronic media and print media qualifies as interactive media, the term is sometimes misunderstood as exclusive to digital media. The significant increase in possibilities for interactivity (especially over vast distances) brought by the internet boosted the availability of digital interactive media. Still, e.g. language in face-to-face communication would formally belong to the category of interactive media.

Interactive media are often designed by information designers. As all media they rely on communication. In the case of e.g. computer games this is visual, acoustic, and haptic communication between the user (player) and the game. In Mobile telephony, the communication happens between two people and is purely acoustic at the first glance. Yet, according to media theory the cultural implications of the medium have to be taken into account. Thus, aspects like constant availability, customization of the mobile phone and Short Message Service are also part of the interactive medium called Mobile telephony. Media restrain from being translated to technological entities.


Any form of interface between the end user/audience and the medium may be considered interactive. Interactive media is not limited to electronic media or digital media. Board games, pop-up books, gamebooks, flip books and constellation wheels are all examples of printed interactive media. Books with a simple table of contents or index may be considered interactive due to the non-linear control mechanism in the medium, but are usually considered non-interactive since the majority of the user experience is non-interactive sequential reading.

See also

* Coactive media
* Information theory
* Immersive virtual reality
* Interactive advertising
* Mass media
* Media theory
* Multimedia
* New media art
* Soundrangers - Sound for interactive media.
* User-generated content
* Accordent Technologies
* Interactive Art
* Interactive Entertainment

External links

* [ Bill Buxton: The three mirrors of interaction]
* [ Richer Media: What is the future of Rich Media?]

Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Interactive Media — A method of communication in which the program s outputs depend on the user s inputs, and the user s inputs in turn affect the program s outputs. Interactive media engage the user and interact with him or her in a way that non interactive media… …   Investment dictionary

  • interactive media — /ˌɪntəræktɪv mi:diə/ plural noun media that allow the customer to interact with the source of the message, receiving information and replying to questions, etc …   Marketing dictionary in english

  • Interactive Media Awards — The Interactive Media Awards, Inc. (IMA) is an annual, international website awards competition designed to recognize excellence in website design, innovation and development. Created in 2004 by the Interactive Media Council, Inc., a nonprofit… …   Wikipedia

  • Disney Interactive Media Group — Création 5 juin 2008 Forme juridique filiale Direction John Pleasants (division Jeux) Jimmy Pitaro (division contenu) …   Wikipédia en Français

  • Australian Interactive Media Association — The Australian Interactive Media Industry Association or AIMIA is the peak Australian body representing the Interactive Media and Digital Content sectors in Australia. AIMIA membership comprises individuals (more than 3,000) and organizations… …   Wikipedia

  • Disney Interactive Media Group — Type Subsidiary of The Walt Disney Company Industry Video game industry …   Wikipedia

  • Comcast Interactive Media — Type Private (subsidiary of Comcast) Founded 2005 Headquarters Philadelphia, Pennsylvania and elsewhere, United States Key people Amy Banse, President …   Wikipedia

  • USC Interactive Media Division — The intlink|University of Southern California s School of Cinematic Arts s Interactive Media Division first accepted students in intlink|2002. In addition to coursework in film production, screenwriting, and animation, students in the division… …   Wikipedia

  • Performance and Interactive Media Arts — Brooklyn College offers two graduate programs in Performance and Interactive Media Arts, also known as PIMA or Interactive Arts. The M.F.A. in Performance and Interactive Media Arts is a two year, full time program in collaborative creation of… …   Wikipedia

  • Televisa Interactive Media — Tipo Filial de Grupo Televisa Sede México D.F., México …   Wikipedia Español

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”