Australian Interactive Media Association

The Australian Interactive Media Industry Association or AIMIA is the peak Australian body representing the Interactive Media and Digital Content sectors in Australia.

AIMIA membership comprises individuals (more than 3,000) and organizations (more than 300). Members range from Australia's top Interactive Media companies including [http://www.abc.net.au the ABC] , [http://www.sensis.com.au Sensis] , [http://au.yahoo.com Yahoo!7] , [http://www.bigpond.com BigPond] , [http://www.foxtel.com.au Foxtel] , [http://www.foxtel.com.au Disney Australia] , [http://www.newsdigitalmedia.com.au/ News Digital Media] , [http://ninemsn.com.au/ ninemsn] and [http://www.fairfax.com.au Fairfax Digital] to the country's best known interactive advertising, mobile content, web development, games design, and special effects companies. Members also include developers, creators, producers, investors, service providers, educational institutions and students.

AIMIA Awards

AIMIA is best known for its annual awards that recognise the best work in Digital Media in Australia. Now in their 14th year, the Awards are the longest-standing new media awards in Australia, and possibly the world. [http://www.aimia.com.au/i-cms?page=4240 Winners for the 2008 awards are listed here]

The AIMIA Awards are the peak Awards for the Interactive Media and Digital Content sectors in Australia, and year after year continue to deliver a strong and innovative showcase of award winning Australian digital content creations. Over 500 industry leaders, international and national interactive media celebrities, as well as federal and state ministers attend the ceremony.

The 13th Annual AIMIA Award Winners were:

* Best of the Best - Triple J (JJJ) Unearthed, ABC
* Best Classifieds - Domain.com.au, Fairfax Digital
* Best Corporate or Business-to-Business [http://www.merinoinnovation.com/ Australian Wool Innovation] Devotion
* Best Online Retail - [http://www.pioneer.com.au/pioneerlife/ Pioneer Life] , Clear Blue Day
* Best Integration with an Offline Advertising Campaign - [http://www.nikefootball.com.au/stuffhistory/index.htm Nike Stuff History] Publicis Digital
* Best Interactive Advertising & Marketing - [http://www.pioneer.com.au/pioneerlife/ Pioneer Life] Clear Blue Day
* Best Word-of-mouth, Peer-to-peer or Viral Communication - [http://www.nfscanyonracer.com/ EA: Need for Speed Carbon] , Hyro, Fluoro, Virtual Ideas, Extro
* Best Interactive Service on a Wireless Network - 3 mobile - Planet 3 Sport, Hyro, TigerSpike, Cross Carrier, Channel Ten
* Best Marketing Campaign on a Wireless Network - RPM Live Mobile Mag
* Best Interactive TV - Freedom Of Choice, TV1, FOXTEL and Austar
* Best Cross-Platform Content or Content Integration - jtv, ABC TV
* Best Children’s - [http://www.abc.net.au/chiko/ Chiko Accidental Alien] , Indigo Digital, the AFC, the ABC
* Best Cultural, Lifestyle or Sport - [http://www.melbournefestival.com.au/2006 Melbourne International Arts Festival 2006 ] GPY&R
* Best Emerging Exporter - Clinica Media
* Best Entertainment - Telstra Street Idol, GPY&R, [http://www.tigerspike.com Tigerspike]
* Best Interactive Financial Service - Know Your Money (KYM)
* Best Government, Science or Health - Defence Force Recruiting - Navy Lifestyle Web Site, Visual Jazz
* Best Learning & Education - Frog Pond Habitat, CADRE
* Best News, Media or Reference - 50 Years of ABC TV News and Current Affairs
* Best Non-profit - CanTeen's Save Rapunzel
* Best Student Developed Content - Good and Evil Deeds
* Effectiveness Award - triplejunearthed.com

* Outstanding contribution award - Mr Chris Winter.The Outstanding Contribution Award was this year given to Chris Winter for his amazing work with television, radio and new media in Australia. Chris was recognised for his passion and push to embrace new media, from his innovation involving Triple J and interactive digital TV through to the launch of ABC2.

The 12th AIMIA Awards were held in Adelaide on Friday 3rd of March 2006 coinciding with the start of the [http://www.adelaidefestival.com.au Adelaide Festival] . The Annual AIMIA Awards are conferred at a glittering red-carpet ceremony. The AIMIA Awards night is a fun and glamorous industry event attracting over 500 guests.

12th AIMIA Award Winners

Special Awards:
* Best of the Best Award: [http://abc.net.au/dogandcatnews/mainpage.html Dog and Cat News] , ABC New Media & Digital Services / AFC
* Outstanding Contribution Award: [http://www.aimia.com.au/i-cms?page=1.36.1587.1865 Tom Kennedy]

Category awards:
* Best Business/eCommerce: Sony and Sony Style sites merger, Euro RSCG 4D
* Best Children's: AFC: Dog and Cat News, ABC New Media & Digital Services
* Best Cross-Platform Content/Content Integration: 4 Corners Broadband Editions, ABC New Media & Digital Services
* Best Cultural, Lifestyle or Arts: Swapping Lives, SBS Digital Media
* Best Emerging Exporter: Traction, MassMedia Studios
* Best Entertainment: Wedding Crashers online campaign, TEQUILA
* Best Game: Dots & Diamond, ABC New Media & Digital Services / SAFC
* Best Government: Queensland Government - Webcasts, podcasts, blogs, Viocorp
* Best Integration with an Offline Advertising Campaign: a.o taste, Clemenger Proximity
Highly Commended: [http://www.clearblueday.com.au Clear Blue Day] : Mission Xmas Campaign
* Best Interactive Advertising: Life On Mars, TEQUILA
Highly Commended: Halo 2 - Australia Launch, Wunderman Pty Ltd
* Best Interactive TV: FOX Sports Active Tennis, FOXTEL
* Best Learning: Us Mob, ABC New Media & Digital Services / AFC / SAFC
* Best Mobile/Wireless: Kink Kommunity, 3 mobile, Loop Wireless, Hutchison Telecoms
* Best News/Reference: 4 Corners Broadband Editions, ABC New Media & Digital Services
* Best Non-profit: Oxfam Unwrapped Online Gifts, Morpheum
Highly Commended: Australia Unites – Reach Out to Asia Appeal, Legion Interactive
* Best Science/Health: Global Corporate Challenge Web site, Reactive Media
* Best Sport: Mac Uni Sports and Recreation, [http://www.clearblueday.com.au Clear Blue Day]
* Best Student Developed Content: The Postcode Project, Rodney Zandbergs
* Effectiveness Award: Yahoo! Think Tank, Yahoo! Australia & NZ

Official [http://www.aimia.com.au/i-cms?page=1862 AIMIA Winners Announcement] : 4 March 2006.

History of AIMIA Awards

Previous venues, VIP guests include:

*12th Annual awards, Adelaide, Adelaide Convention Centre
Special Guests included: Honorable Paul Holloway MLC, South Australian Minister for Industry and Trade
The Honorable Stephanie Key, South Australian Minister for Employment, Training and Further Education
Mr Kym Richardson MP, Federal Member for Kingston (SA)
*11th Annual awards, Sydney, Metro Theatre
Special Guests Included: Helen Coonan, Minister for Communications, IT and the Arts
Adam Spencer, AIMIA Awards Ceremony MC, Triple J radio host
*10th Annual awards, Sydney, ABC Ultimo
Special Guests Included: Daryl Williams, Federal Minister for Communication, IT & the Arts
Adam Spencer, AIMIA Awards Ceremony MC, Triple J radio host
Professor Peter A. Bruck, Head of the United Nations World Summit Awards
*9th Annual awards, Melbourne
*8th Annual awards, Melbourne
*7th Annual awards, Melbourne, Convention Centre
*6th Annual awards, Gold Coast, Royal Pines Resort
*5th Annual awards, Melbourne, Crown Entertainment Complex
VIP Guests Included: Victor Perton, Minister for Conservation and Environment and Multimedia
*4th Annual awards, Melbourne, Crown Entertainment Complex
VIP Guests Included: Richard Alston, Federal Minister for Communications, IT and the Arts
*3rd Annual awards, Melbourne
*2nd Annual awards, Melbourne
Special Guests Included: Richard Garriott, Computer Games Legend
*1st Annual awards

About AIMIA

AIMIA was founded in 1992 as a not-for-profit membership organisation. AIMIA has chapters in all the major states of Australia including New South Wales, Victoria, Queensland, South Australia and a national head office in Sydney. The organisation's Chief Executive is John Butterworth.

The current National board of AIMIA (as at June 2008) is:
* Guy Gadney (President), of PBL Media
* Karson Stimson (Vice-President, of Spin New Media
* Nic Cola (Treasurer), of Fairfax Digital
* Richard Gillis, of C4 Communications
* Sandra Davey, of Tivo Australia
* Rachel Dixon, of Handshake Media
* Colin Griffith, of the NSW Department of Commerce
* Molly Reynolds, an independent producer
* Mick Stanic, an independent producer
* Mark Strong, of Network Ten
* Jennifer Wilson, of Lean Forward

The National Board is augmented by the State Presidents:
* Peter Bray (NSW President), of Clear Blue Day
* Toby Rowan-Clarke (QLD President), an independent producer
* Che Metcalfe (SA President), of Podmo Mobile
* Simon Goodrich (VIC President), of Portable Content.

External links

* [http://www.aimia.com.au/ AIMIA Official Website]
* [http://www.aimia.com.au/i-cms?page=36 AIMIA Awards]
* [http://www.aimia.com.au/i-cms?page=141 Winners of previous AIMIA Awards]

Other International Interactive Media Organisations

*International Academy of Digital Arts and Sciences (US)
* [http://www.bima.co.uk/ British Interactive Media Association]