- Equinox Fitness
Infobox Company
company_name = Equinox Fitness
company_type =Health Club
genre = Fitness
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location_city = New York
location_country = USA
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homepage = [http://www.equinoxfitness.com www.equinoxfitness.com]
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footnotes =Equinox Fitness is a fitness center chain mostly located in metropolitan New York
History
Equinox Fitness is a luxury fitness company with $225 million (USD) in revenues that has over 5,000 employees and 45 clubs, based out of New York City, with 150,000 members in seven states including the following cities:
Boston ,Chicago ,Los Angeles ,Miami ,New York ,San Francisco ,San Mateo ,Palo Alto , andWashington, DC . [ [http://www.microsoft.com/business/peopleready/business/relationships/casestudy/bus_relationship_equinox.mspx Microsoft People-Ready case Study] ]Positioning
In addition to its regular clubs, Equinox operates two special clubs in New York and California that cost and offer more, such as lounges and high-tech cardio and strength equipment used by professional athletes. Equinox offers a "spa" environment (and spa services), four tiers of personal training (from couch potato to elite) and extensive yoga/Pilates classes. [http://online.wsj.com/article/SB120839767894421725.html "Scoring a Deal on a Gym Membership" Wall Street Journal article from April 17, 2008] ]
Membership Cost
Equinox charges from US$ 120 to US$ 170 per month to be a member. There are no long-term contracts and one can cancel at any time. There are four distinct levels of Personal Trainers available. Each higher level charges a higher per-session rate. [http://online.wsj.com/article/SB120839767894421725.html "Scoring a Deal on a Gym Membership" Wall Street Journal article from April 17, 2008] ]
Personal Experiences and Testimonials
"At Equinox we liked the soothing environment -- ambient lighting, silence, the buff crowd. The gym wasn't crowded on our Sunday afternoon visit, and we liked that towels were free and we could get services ranging from a massage to a healthy lunch on-site. The class mix was broad, but we were especially impressed with the variety of yoga and Pilates offerings." [http://online.wsj.com/article/SB120839767894421725.html "Scoring a Deal on a Gym Membership" Wall Street Journal article from April 17, 2008] ]
Marketing and Promotion
In January 2008, the "What's Your After?" advertising campaign, shot by fashion photographer Ellen von Unwerth, was launched appearing in Vanity Fair, US Weekly, the New York Post, and LA Times.
Management Team
* Harvey Spevak, Chief Executive Officer
* Scott Rosen, Chief Operating Office
* Jeff Grayson, Chief Information Officer
* Bianca Kosoy, Creative DirectorReferences
External links
* [http://www.equinoxfitness.com/ Website]
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