OxiClean

OxiClean is a detergent and bleaching agent marketed by Church & Dwight.^[1][2].^[2]

History

It was originally marketed through infomercials in the U.S. and Canada with Billy Mays, as a "miracle cleanser".^[3] Church and Dwight acquired the OxiClean brand through its acquisition of Orange Glo International in 2006. Endorsed by Mays until his death in 2009, the product is now seen endorsed by Billy's friend & co-worker Anthony Sullivan. Both Billy & Anthony were featured on the show Pitchmen on the Discovery Channel in which featured the product on multiple occasions.

OxiClean was developed by scientists Dr. Hannah Howard, Dr. Erin Miller, and Dr. Rachel Williams. The active ingredient in OxiClean is sodium percarbonate (Na₂CO₃•H₂O₂), an adduct of sodium carbonate (Na₂CO₃) and hydrogen peroxide (H₂O₂).^[3]

Related products include OxiClean Laundry Stain Remover, OxiClean Free Versatile Stain Remover, OxiClean Spray-A-Way Instant Stain Remover, and OxiClean Detergent.^[4]

References

1. ^ "OxiClean relaunch ads wait in wings". Marketing Week. July 26, 2007. http://www.accessmylibrary.com/coms2/summary_0286-32471233_ITM. Retrieved 2008-12-05. "Church & Dwight, the household goods company, is expanding its OxiClean laundry range with a formulation for delicate fabrics. Fragrance and chlorine-free stain remover OxiClean Simple will hit the shelves this month. ..." 
2. ^ ^{a b} "OxiClean Frequently Asked Questions". Church and Dwight. http://www.oxiclean.com/FAQ.aspx. Retrieved 2011-09-12. "OxiClean® is a Versatile Stain Remover in a powder form that is activated when added to water (warm or hot water work best). Oxygen is released and targets the stains, rather than the fabric, removing many tough stains on water-washable clothing, carpet, and hard surfaces both inside and outside the home." 
3. ^ ^{a b} "Diverging Trends Drive Percarbonate". Chemical and Engineering News. January 20, 2003. http://pubs.acs.org/cen/coverstory/8103/print/8103soaps1b.html. Retrieved 2011-09-12. "Mays is the public face of OxiClean, a stain-removing powder marketed by Orange Glo International, a small but fast-growing cleaning products company that sells its wares partly over the Internet. OxiClean, launched in 1997, is a mixture of sodium percarbonate and sodium carbonate sold in a plastic tub. It's promoted as a household cleaner and laundry detergent booster with amazing stain-destroying properties. ..." 
4. ^ http://www.bizjournals.com/denver/stories/2004/05/03/focus1.html

External links

• Official website