Mitsubishi Motors Europe

Mitsubishi Motors Europe
Mitsubishi Motors Europe B.V.
Type Subsidiary
Founded 2002
Headquarters Beech Avenue 150, 1119 PR Schiphol-Rijk, The Netherlands
Key people Gen Nishina (President, CEO)
Revenue €4,418 million (2006)
Operating income €280 million (2006)
Website www.mitsubishi-motors-europe.com

Mitsubishi Motors Europe (MME) is the European sales and distribution subsidiary of the Japanese automaker Mitsubishi Motors. Their headquarters are based in Amsterdam in the Netherlands, and they have two production facilities, in Born, Netherlands (NedCar) and Turin, Italy. The European design studio Mitsubishi Design Europe (MDE) and the research and development center Mitsubishi R&D Europe (MRDE) are based at Trebur in Germany, while Mitsubishi Motors Motor Sports (MMSP), responsible for the company's record-breaking success in the Dakar Rally, work out of Pont-de-Vaux, France. The company oversees 2,500 dealers in 36 countries.[1]

Historically, MME has also been responsible for sales within Russia.[2] However, recent economic development in that country have driven annual sales from less than 50 in 1991 to 57,200 in 2006, with 70,000 anticipated for 2007.[3] It now represents the company's biggest market in Europe, and since 2006 Mitsubishi has treated Russia as a separate market.[4] In addition, Mitsubishi has been greatly successful in the Ukrainian market, being the top selling brand for four consecutive years to 2007.[2]

Production and sales, 1995–2007

Year Production Sales
1995 19,100 n/a
1996 44,401 n/a
1997 82,255 n/a
1998 91,884 n/a
1999 113,331 n/a
2000 78,542 258,256
2001 79,261 212,983
2002 86,900 202,993
2003 75,276 213,567
2004 103,101 241,758
2005 68,551 267,220
2006 80,315 282,333*
2007 68,434 340,490*

*Figures include Russia, although this market is no longer under MME jurisdiction.

(Sources: Fact & Figures 2000, Fact & Figures 2005, Fact & Figures 2008, Mitsubishi Motors website)

References

  1. ^ Facts & Figures, MME website
  2. ^ a b "FY2007 Financial results", MME website
  3. ^ "Russian plant for Mitsubishi seems likely; Japanese carmaker considers local production to meet booming demand", James B. Treece, Automotive News Europe, October 2006
  4. ^ "MMC designates Russia 'stand-alone' business region", Just Auto, April 27, 2007

External links


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