Playboy magazine (Brazilian issue)

The "Brazilian issue" of the Playboy magazine is the local franchise of the magazine created by Hugh Hefner in the 1950s in the United States.

The first issue came out in August 1975, under the name A" Revista do Homem" (Men's Magazine), since the official censorship of the Military dictatorship in place in the country vetoed the original name. The magazine was allowed to use its trademark name only as of 1980.

In Brazil, the Playboy magazine is published by Editora Abril, which also licenses the trademark and manages all associated brands of Playboy Enterprises.

The Brazilian issue follows the general guidelines of the original magazine in the United States, featuring the trademark sections of the magazine, such as the monthly interview, the "20 Questions" interview and the centerfold pictorial featuring the "Miss of the month", which most of the time, but not always, coincides with the month's "star" (cover). But the Brazilian installment has some sections of its own, such as "Coelhinhas" (Bunnies), which features unknown models photographed by freelance photographers (not affiliated with the magazine), and "Click", which features candid pictures of celebrities of all calibers in seemingly revealing situations.

The magazine in Brazil also makes a much heavier use of celebrities to attract its target public, especially telenovela actresses and TV hostesses. This strategy is facilitated by the Brazilian general perception of the Playboy magazine as a tasteful medium for a nudity pictorial, as opposed to other adult magazines in existence in the country. This perception also attracts young models looking to use the exposition to launch their careers. Playboy also makes extensive use of circumstantial celebrities, such as stage assistants from TV shows or women who took part recently in TV reality shows.

In that aspect, the Brazilian installment of the reality show Big Brother, created by Dutch production company Endemol and produced in Brazil by Globo TV, has been the main source of models for the magazine. Between May 2002 (about 2 months after the first season concluded on Globo) and August 2007, 13 female participants from that reality show have posed for the magazine, always on the cover; and two of them (Sabrina Sato and Antonela Avellaneda) posed twice, for a total of 15 covers on the magazine. Playboy has not, however, monopolized the nude or revealing pictorials featuring former participants of the TV show, since a few of the participants ultimately chose to appear in other adult publications, such as "SEXY Magazine" and the lad magazine "VIP". In a few of those cases, however, Playboy was not interested in signing on the former participants because it had been revealed that they had already posed for competing publications prior to participating in the reality show on Globo TV.

Since January 2005, the record holder for most covers is the actress and former model Luma de Oliveira, who had a total of 5 covers (September 1987, March 1988, March 1990, May 2001 and January 2005).

Covers

The 1970s

The 2000s

External links

* [http://www.playboy.com.br Official Website]
* [http://bg-playboy.blogspot.com/ Playboy from 2005]