- Newsline Express
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HKC News Express 
Type News and Advertising Founded 2005 Headquarters Hong Kong, China Newsline Express (Chinese: 新聞直線) is a service on MTR trains which provides Cable TV news and infotainment programmes through LCD displays installed on board. It was started in 2005 by the Kowloon-Canton Railway Corporation and is now equipped on every train compartment running on East Rail Line, West Rail Line and Ma On Shan Line. Metro Cammell trains of East Rail Line are equipped with wider LCD TVs (22 inch), while the rest on SP1900 is smaller (15 inch).
The rates for advertising are 10 seconds for HK$20,000 and the advertising receives over one million views per day.[1][2]
Criticism
The TVs for Newsline Express are sometimes criticized for being too noisy that their broadcasts can even be heard in the quiet car of the train.[3]
To cater passengers' need, quiet zones, in which only train operational announcements are made (without Newsline Express soundtrack), are available on each train. The quiet zones are located on the 4th compartment on West Rail Line trains, the 3rd (southbound) or 2nd (northbound) compartment on Ma On Shan Line trains, and the 4th and 11th (southbound) or 2nd and 9th (northbound) on East Rail Line trains.
References
- ^ "Advertising Rate Card". HKC News Express. http://www.21126879.com/index.asp?dir=adsrc&lang=uk. Retrieved 2007-11-10.
- ^ "Target audience over one million rising steadily". HKC News Express. http://www.21126879.com/index.asp?dir=adsff&lang=uk. Retrieved 2007-11-10.
- ^ "Noise pollution bad on KCR". Hush The Bus. http://www.hush-the-bus.com/new/eng/press/scmp_letter_071023.html. Retrieved 2007-11-10.
External links
Categories:- Hong Kong media
- Hong Kong television stubs
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