Hubba Bubba soda

Hubba Bubba Bubble Gum Soda was a pink soft drink manufactured with a license from The Wrigley Company,^[when?] the maker of Hubba Bubba bubble gum. There was also a diet version of the drink. The product has been discontinued.

Origin

The drink was the brain child of Steve Roeder who came up with the bubble gum soda drink concept using snow cone flavoring to test with. Roeder and his long time friend Larry Wilson contacted The Wrigley Company to acquire license rights to use the name of Hubba Bubba Bubble Gum Soda. They then contacted Alan Canfield of the AJ Canfield Company, who agreed to produce and can the product for Roeder and Wilson who operated under the company name of Novelty Beverage. Wilson handled much of the marketing and distribution set up and Roeder focused his time on license agreements, product development and promotion. The pair also made a deal for a test market at selected Toys R Us locations.

Ingredients

Non-diet

• Carbonated water
• Sugar
• Citric acid
• stabiliser: acacia gum (E414)
• stabiliser: glycerol (E422)
• Flavor
• colour: ponceau 4R (E124)
• preservative: sodium benzoate (E211)

Nutrition Information

per 100 milliliters of product

	non-diet
energy:	198 kilojoules (47.6 calories)
carbohydrates:	11.9 grams
fat:	nil
protein:	nil

Containers

• 330ml recyclable steel beverage can

(Product was also available in single-serving plastic bottles as well.)

Producers

• J N Nichols (Vimto) plc. Manchester M23 9NL. UK.

Original producer was AJ Canfield Company, Chicago, IL