- Fargo (truck)
Fargo was a brand of
truck manufactured and sold in Canada by theChrysler Corporation . Fargo trucks were almost identical toDodge trucks, save for trim and name, and were sold by Chrysler-Plymouth dealers. Production began in the late 1920s. [ [http://www.allpar.com/old/fargo.html "Fargo Trucks - a brief history " in "allpar.com"] , AccessedMay 1 ,2008 .]The name Fargo was discontinued after 1972 for
Canada , but lived longer for other countries around the world under the Chrysler Corporation'sbadge engineering marketing approach. Most of the Fargo trucks and bus chassis sold inArgentina ,Finland ,Australia ,India , and other countries in Europe and Asia were made in Chrysler'sKew (UK ) plant. Most were also sold under the Dodge and Commer names.The Fargo brand still exists in
Turkey , where Fargo and DeSoto trucks are made. These trucks have no technical or business connection withChrysler .Theories on why Chrysler used the name "Fargo" include the imagery of open range of the North American west, symbolized by the city of Fargo and the Wells-Fargo stage lines, while another theory assumes there was a play on the words "Far" and "Go" denoting durability.
References
External links
* [http://www.allpar.com/old/fargo.html Short history of the Fargo Truck]
* [http://www.album-mmt.it/data/media/35/0_Fargo_anni50_camion_spagna.jpgFargo trucks ad for Spanish-speaking countries]
* [http://www.askam.com.tr/v2/default.aspx Turkish Fargo trucks]
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