Samuel Candler Dobbs

Samuel Candler Dobbs

Samuel C. Dobbs (Samuel Candler Dobbs), president cite web|url=http://www.time.com/time/magazine/article/0,9171,821393,00.html|title=-- Monday, Nov. 13, 1950 -- Page 1|date=Nov. 13, 1950|work=Time| accessdate=2007-01-13] and chairman of The Coca-Cola Company, from 1919 to 1922. Fact|date=February 2007

Dobbs was born in 1869 in Georgia. He was the son of Harris Henry Dobbs, [cite web|url=http://gatheringleaves.org/p19.htm#i908|title=Gathering Leaves - A Family History Encyclopedia - Person Page 19|accessdate=2007-01-13] and cousin of Asa Griggs Candler, founder of The Coca-Cola Company.

Dobbs began his career as an Atlanta-based Coca-Cola salesman, during which he persuaded Joe Biedenharn of the "Biedenharn Candy Company" to set up a Coca-Cola dispenser in this store and order the beverage on a regular basis, thereby fueling sales and recognition of the Coca-Cola name. [cite web|url=http://www.bmuseum.org/cocacola.htm|title=Joe Biedenharn & Coca-Cola|work=The Biedenharn Museum & Gardens|accessdate=2007-01-13] [cite web|url=http://www.businessweek.com/chapter/tedlow.htm|title=New and Improved: The Story of Mass Marketing in America|work=Business Week|accessdate-2007-01-13] Dobbs later became the company's sales manager and president.

In 1909, Dobbs became president of the Associated Advertising Clubs of America [cite web|url=http://www.advertisinghalloffame.org/members/member_bio.php?memid=602|title=Samuel Chandler Dobbs (1868-1950). Inducted 1953|accessdate=2007-01-13] , now the American Advertising Federation (AAF) Fact|date=February 2007, and began to make speeches on the subject. In 1911, he was involved in the adoption of the “Ten Commandments of Advertising" Fact|date=February 2007, one of the first codes of advertising developed by groups of advertising firms and individual businesses. He is credited with beginning the “truth-in-advertising” campaign that led to the creation of the Better Business Bureau.Fact|date=February 2007

In January 1939, Dobbs made a $1,000,000 unrestricted gift to the Emory University. [cite web|url=http://www.chemistry.emory.edu/department_info/history/chapter3.html|title=Chapter 3: The war and the post-war years: Start of the doctoral program, 1940-50|work = History of Emory |accessdate=2007-01-13] Several are named after him. Fact|date=February 2007 [cite web|url=http://www.chemistry.emory.edu/department_info/history/chapter7.html|title=Chapter 7: The recent years; the Emerson Center; Cherry Logan Emerson Hall, 1983-2001|work = History of Emory |accessdate=2007-01-13]

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