Den Fujita

Den Fujita (藤田 田, Fujita Den, March 3, 1926 – April 21, 2004) was a wealthy Japanese founder of McDonald's Japan.

Background

Fujita was born in Osaka, Japan to a Christian mother and father who worked in a foreign company. Fujita, who was entirely ethnically Japanese, was reared differently from most other Japanese children.^{[citation needed]} With a command of the English language, he served as a translator during high school. However, after World War II, Fujita found his life altered by the death of his father and the destruction of his house. Fujita was educated at the University of Tokyo law school and after graduating in 1951, he decided to work at the importing business he started while attending the University.

McDonald's Japan

After his first McDonald's meal in 1967, Fujita was amazed by its efficiency and popularity. After selling imported bags and shoes, Fujita seized on the opportunity to start McDonald's franchises in Japan in 1971. He opened his first McDonald's in Mitsukoshi department store in Ginza (銀座三越), an upscale district in Tokyo, Japan. McDonald's Japan now has 3,800 restaurants, earning revenue of approximately $4 billion a year (60% of the hamburger market). Much of the success was due to the Japanese styled offerings such as the Teriyaki McBurger (テリヤキマックバーガー) and Chicken Tatsuta (チキンタツタ). After building McDonald's presence in Japan and building a net worth of about $1 billion, Fujita retired on March 5, 2003. His ambitions, however, did not recede with age as he predicted that there would be 10,000 McDonald's in Japan by 2010. In December 2003, McDonald's paid $57 million (estimated) for canceling its contract with Fujita & Co. (Fujita's consulting company) along with a $24 million retirement bonus. Fujita's family held a 25% stake in McDonald's Japan until selling it to Longreach private equity fund in 2005. At the time the shares had a market value of $674 million.

Other Roles

Fujita served on the board of Softbank, whose Korean-Japanese founder, Masayoshi Son, once idolized Fujita as a boy. He served as Vice-Chairman of Toys 'R' Us Japan. Fujita wrote eight books on business strategy.

His own words:

“	Ordinary eyes cannot see. Open your eyes of heart and mind. Opportunities are always there right in front of your eyes. (凡眼には見えず、心眼を開け。好機は常に眼前にあり。)	”
— Den Fujita.

He printed these words in one of the notebooks used in his company.

Death

Den Fujita died of heart failure on April 21, 2004. Two days later, McDonald's CEO Jim Cantalupo died of a heart attack.

Awards and honors

• Business Week: The Stars of Asia Managers (2001)
• Forbes: World's Richest People (1999 - )
• Blue Ribbon Award for business achievement from Emperor Hirohito (1986)

External links

• [1], Business Week: The Stars of Asia Managers
• [2], Japanese Bio

Articles

• [3], "2004: World's Richest People - Den Fujita & Family"

Persondata
Name	Fujita, Den
Alternative names
Short description
Date of birth	March 3, 1926
Place of birth
Date of death	April 21, 2004
Place of death