- Crispin Porter + Bogusky
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Crispin Porter + Bogusky 
Type Part of MDC Partners Industry Advertising, Marketing Founded 1965 Headquarters Coconut Grove, FL, USA Website http://www.cpbgroup.com/ 
CP+B Office in Miami
Crispin Porter + Bogusky (also known as CP+B), a member of publicly-traded MDC Partners[1], is an advertising agency that currently employs around 1,000 people. It was founded in 1965 by Sam Crispin.[2]. Crispin then became partners with Chuck Porter and Alex Bogusky. As of 2011, Porter is the only member still working for CP+B.
The agency is headquartered in Coconut Grove, Florida with additional offices in Boulder, Colorado, Los Angeles and London.[3][4] CP+B Europe[5] opened its doors in June, 2009 after acquiring Swedish agency Daddy, based in Gothenburg, Sweden. In July, 2010 CP+B Canada opened after acquiring the Toronto based agency Zig.[6]
CP+B experienced rapid growth in the late 1990s and early 2000s, achieving notoriety on the strength of work for Burger King, BMW MINI, and anti-smoking campaign TheTruth.com.[7] The agency’s current client list includes Coke Zero, Microsoft,[8] Microsoft Windows Phone[9], American Express OPEN and Travel, Best Buy, Domino's Pizza, Old Navy, Jell-O, Bolthouse Farms - Baby Carrots, Vail Resorts, Kraft Macaroni & Cheese[10], MetLife[11], Vitaminwater[12], Milka[13], Molson Canadian, SAS, Philips, and Discovery Channel UK.
As an agency, they are known for using viral marketing techniques, including the Burger King Subservient Chicken and Whopper Sacrifice campaigns.[14] In September 2008 the agency created a high profile television spot for Microsoft featuring Jerry Seinfeld and Bill Gates[15] that received negative media attention. The 'I'm a PC' campaign that followed fought back against Apple's Mac vs. PC campaign and contributed to Windows 7 becoming the fastest selling version of Windows to date.[16]
In March 2010, Andrew Keller, Rob Reilly and Jeff Benjamin were promoted to chief creative officers.[17] CP+B’s current leadership includes: Chuck Porter, chairman; Jeff Hicks, vice-chairman; Andrew Keller, CEO; Rob Reilly, worldwide-chief creative officer; Jeff Steinhour, president; Eric Lear, COO; Jeff Benjamin, chief creative officer; David Rolfe, director of integrated production; Steve Erich, Group Account Director; Heather Faunce, Group Account Director; Laura Bowles, chief knowledge officer.[18]
CP+B has been named "Agency of the Year" 13 times in the trade press.[19] On December 15, 2008, CP+B was named Creativity's agency of the year.[20] They were also named Adweek's 2008 U.S. Agency of the year.[21] In December 2009, CP+B was named Advertising Age Agency of the Decade and Boards Magazine's Agency of the Year.
In 2010, CP+B was named Interactive Agency of the year at the Cannes Lions International Advertising Festival, the third time the agency has won the award since 2005.[22]
References
- ^ "Our Partners" MDC Partners
- ^ "Will Size Spoil a Cheeky Ad Agency?" [1]
- ^ Hoovers profile http://www.hoovers.com/company/Crispin_Porter__Bogusky_LLC/rythjyi-1.html
- ^ Crispin Porter acquires texturemedia http://denver.bizjournals.com/denver/stories/2008/06/16/daily42.html
- ^ Crispin Porter + Bogusky Ventures Into Europe http://online.wsj.com/article/SB124467690175504147.html
- ^ "Crispin Porter Absorbs Canadian Agency Zig" [2]
- ^ Underwood, Ryan (April 2005). "Ruling The Roost". Fast Company. http://www.fastcompany.com/magazine/93/roost.html. Retrieved 2007-09-21.
- ^ "Hello again, I’m Vista: Microsoft hires a hot ad agency in an effort to improve its image". The Economist: pp. 61, 64. 2008-08-09. ISSN 0013-0613. http://www.economist.com/business/displaystory.cfm?story_id=11893691. Retrieved 2008-08-13.
- ^ [Microsoft Windows Phone Moves To Crispin http://www.adweek.com/aw/content_display/news/agency/e3i0b8d80b2eaaf4770a05a0111dd15f5bd]
- ^ Kraft Shifts Mac N' Cheese to Crispin From DraftFCB http://adage.com/agencynews/article?article_id=142583
- ^ MetLife Shifts U.S. Creative From Y&R to Crispin http://adage.com/agencynews/article?article_id=146792
- ^ CPB Gains Stronger Foothold on Coca-Cola Roster With Vitaminwater Campaign http://adage.com/article/agency-news/coca-cola-s-vitaminwater-turns-cp-b-advertising/227351/
- ^ Crispin Porter + Bogusky wins global Milka creative duties http://www.campaignlive.co.uk/news/1038360/Crispin-Porter-+-Bogusky-wins-global-Milka-creative-duties/?DCMP=ILC-SEARCH
- ^ Kiley, David (2006-05-22). "The Craziest Ad Guys In America". BusinessWeek. http://www.businessweek.com/magazine/content/06_21/b3985001.htm?campaign_id=rss_magzn. Retrieved 2007-09-21.
- ^ "Microsoft debuts Seinfeld and Gates ad on US TV". Brand Republic. September 5, 2008. http://www.brandrepublic.com/News/844150/Microsoft-debuts-Seinfeld-Gates-ad-US-TV/. Retrieved 2008-09-05.
- ^ Windows Upgrade Helps Microsoft to a Record Quarter. New York Times http://www.nytimes.com/2010/07/23/technology/23soft.html?_r=1&src=busln
- ^ People and Accounts of Note, The New York Times http://www.nytimes.com/2010/03/22/business/media/22adnewsletter3.html
- ^ Crispin Porter Makes Top Creative Andrew Keller New CEO:Hicks Transitions to Role as Vice Chairman. AdAge http://adage.com/agencynews/article?article_id=146727
- ^ Book of Tens: Agencies of the Decade, Advertising Age, December 2009 http://adage.com/article?article_id=141055
- ^ 2008 Agency of the Year: Crispin Porter + Bogusky
- ^ [U.S. AOY: Crispin Porter + Bogusky http://www.adweek.com/aw/content_display/special-reports/agency-of-the-year/e3i17e8d113d82a5300eccec3e0ce456ad7]
- ^ http://www.canneslions.com/work/special/index.cfm?entry_type=102
External links
Categories:- Advertising agencies of the United States
- Companies based in Boulder, Colorado
- Companies based in Miami, Florida
- Los Angeles County, California
- Economy of London
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