Ethos water

Ethos water started out as a local bottled water company, established in California in 2003. [cite web|author=Walker, Rob|url=http://www.nytimes.com/2006/02/26/magazine/26wwln_consumed.html|title=Big Gulp|work=New York Times|date=2006-02-26|accessdate=2008-06-01] In 2005 Starbucks purchased the company for $8 million and its products are now sold throughout North America. [cite web|url=http://www.businessweek.com/investor/content/mar2006/pi20060322_252796.htm|title=Buy Water, Help Children|work=Business Week|date=2006-03-22|accessdate=2008-06-01] After Starbucks' acquisition, the brand has become known for its campaign to raise ten million dollars by donating between five and ten cents from every sale to a non-governmental organization working to increase access to clean drinking water in the developing world.

Criticism

It has been pointed out that the Ethos brand is primarily commercial, since only approximately $0.05 to $0.10 of the retail price ($1.80) goes to charity. [cite web|author=Terefenko, Paul|url=http://www.nowtoronto.com/issues/2007-03-22/news_story4.php|title=Stealing Water Day|work=Now|date=2007-03-22|accessdate=2008-06-01] Nevertheless, according to the Ethos water homepage, the company has raised around $6.2 million for this purpose to date. [cite web|url=http://www.ethoswater.com|title=About Ethos Water|work=Ethos Water Homepage|accessdate=2008-07-14]

Ethos water is manufactured by PepsiCo, but unlike other Pepsi products, Ethos bottles do not contain recycled plastic. [cite web|author=Allison, Melissa|url=http://seattletimes.nwsource.com/html/businesstechnology/2004412179_starbucks14.html|title=Starbucks struggles with reducing environmental impacts|work=Seattle Times|date=2008-05-14|accessdate=2008-06-01]

References

External links

* [http://www.ethoswater.com/ Ethos Water official website]