Jonathan Greenblatt

Jonathan Greenblatt is a social entrepreneur and co-founder of Ethos Water [ [http://www.ethoswater.com/ Ethos Water: Helping Children Get Clean Water ] ] . Jonathan joined his friend [http://www.ethoswater.com/index.cfm?objectid=6F9FB92D-F1F6-6035-B4746EBCE2CD7606#Thum Peter Thum] to start Ethos Water. Ethos water's mission is to help children get clean water. Ethos was based on a simple premise: water for water. It would function as a super-premium brand of bottled water that would link consumption to cause by allowing consumers to engage in a collective effort to help communities in need get clean water.

Ethos Water was purchased by Starbucks in 2005. Starbucks has pledged to donate at least $.05 per bottle sold and at least $10 million overall to help children around the world get [http://www.starbucks.com/retail/ethoswater.asp clean water] . This commitment will be met because Ethos already is distributed in more than 5,000 Starbucks retail stores and other premium locations across the US but will increase its market presence dramatically in 2008 when Pepsico will initiate distribution of the product through broader retails channels [ [http://www.streetinsider.com/Basic+Content/Starbucks+(SBUX)+and+Pepsi+(PEP)+Sign+Distrubtion+Agreement+for+Ethos+Water/950966.html StreetInsider.com - Starbucks (SBUX) and PepsiCo (PEP) Sign Distribution Agreement for Ethos Water ] ] . This brand already has invested in integrated and sustainable water programs in developing countries around the world, including Bangladesh, the Democratic Republic of Congo, Ethiopia, Honduras, India,Indonesia and Kenya [ [http://ethoswater.com/index.cfm?objectid=6407087F-F1F6-6035-B92627341D882A12 Ethos Water: Helping Children Get Clean Water ] ] .

After graduating from Tufts University, Greenblatt worked on the Clinton for President and Clinton-Gore campaigns before he was appointed to in the [http://www.commerce.gov US Department of Commerce] . He later served on a National Economic Council task force in the White House. Greenblatt left public service to join REALTOR.com in 1999. During his tenure at the company, Greenblatt rose through the ranks to serve as vice president and general manager of the Imaging division, leading the overhaul of its virtual tour business [ [http://realtytimes.com/rtapages/20020410_virtualtours.htm Realty Times - Real Estate News and Advice ] ] .

He currently serves as an advisor to the [http://www.unfoundation.org United Nations Foundation] and has supported the creation and launch of the [http://www.globalwaterchallenge.org Global Water Challenge] . He also serves as a senior advisor to the [http://www.xprize.org X-Prize Foundation] . Greenblatt is also a regular contributor to [http://www.worldchanging.com Worldchanging.com] [ [http://www.worldchanging.com/bios/jonathan.html/ Worldchanging : Bios : Jonathan Greenblatt ] ] . Greenblatt serves on the boards of the [http://www.africanleadershipfoundation.org African Leadership Foundation] and [http://www.restoreproducts.com RESTORE Products] . He is a member of the Pacific Council on International Policy and serves on the Advisory Board of the Graduate School of Political Management at [http://www.gwu.edu/~gspm/ George Washington University] .

In April, 2008, Greenblatt announced that he has taken the position of CEO of GOOD Magazine.

References

External links

* [http://www.ethoswater.com/ Ethos Water]
* [http://www.businessweek.com/investor/content/mar2006/pi20060322_252796.htm Profile in Business Week, 3/22/06]
* [http://seattlepi.nwsource.com/business/273309_starbuckspepsi09.html Profile in Seattle Post Intelligencer, 3/8/06]
* [http://query.nytimes.com/gst/fullpage.html?res=980CEFDA113EF935A15751C0A9609C8B63 Profile in New York Times, by Rob Walker, 2/26/06]
* [http://pqasb.pqarchiver.com/chicagotribune/access/1164815631.html?dids=1164815631:1164815631&FMT=FT&FMTS=ABS:FT&type=current&date=Nov+19%2C+2006&author=John+Schmeltzer%2C+Tribune+staff+reporter&pub=Chicago+Tribune&desc=Ethos%27+co-founder+turns+water+into+more+than+just+a+drink Profile in Chicago Tribune, by John Schmeltzer, 11/19/06 (subscription required)]
* [http://www.americanapparel.net American Apparel]
* [http://www.honesttea.com Honest Tea]
* [http://www.patagonia.com Patagonia]
* [http://www.timberland.com Timberland]