WXMG

Infobox Radio Station
name = WXMG


area = Columbus, Ohio
branding = "Magic 98.9"
slogan = "R&B and Classic Soul"
airdate =
frequency = 98.9 (MHz)
format = Urban Adult Contemporary
erp = 2,600 watts
class = A
owner = Blue Chip Broadcasting Licenses Ii, Ltd.
website = [http://www.magic989.com www.magic989.com]
callsign_meaning = W X MaGic
sister_stations = WCKX, WJYD, WXMG

WXMG is an urban adult radio station in Columbus, Ohio, currently owned by Radio One.

History

98.9 MHz in Columbus began as adult contemporary WXMX "The Mix". In 1991 the station was purchased by Alan Gray's Tri-City Radio and changed to modern country music as WRVF-FM "98.9 The River." In 1994 the station was sold to Carl Hirsch who re-imaged it as "Wild Country, The New 98.9" and again later as the decidedly less aggressive "Country 98-9". The station briefly stunted in late 1996 by simulcasting audio from 98.9 MHz on both 105.7 MHz and 107.1 MHz in a short-lived attempt to "surround" country competitor WCOL. Then-owner Jacor Communications programmed the station as the alternative rock "Channel Z" prior to an acquisition by Blue Chip Broadcasting (and subsequently Radio One).

External links

* [http://www.magic989.com/ WXMG Magic 98.9]