Sugar Publishing

Sugar Publishing

Sugar Publishing is a privately-owned media company founded in April 2006 and headquartered in San Francisco. The company has created a network of lifestyle and entertainment blogs geared towards women, with each weblog focusing on one particular subject, such as fashion, beauty, humor, technology, food, fitness and advice.

History

PopSugar was created in March 2005 by Lisa and Brian Sugar to satisfy Lisa’s obsession with celebrities and fashion. The site is credited with running some of the first photos of Renée Zellweger’s surprise marriage to Kenny Chesneyref|Forbes.

Sugar Publishing began adding blogs to the network in April 2006 and later that year received Series A Funding from Sequoia Capitalref|TechCrunch. Brian Sugar currently serves as the company’s CEO and Publisher, while Lisa Sugar is the company’s Editor-in-Chief. As of September 2008, the company reported 8.5 million unique users each month.

References

# Cain Miller, Claire. [http://members.forbes.com/forbes/2007/0423/041.html?token=MjMgTWF5IDIwMDcgMTM6NTA6NTggKzAwMDA%253D "The Sweet Spot"] "Forbes". April 23, 2007
# Arrington, J. Michael. [http://www.techcrunch.com/2006/10/16/sequoia-invests-in-blog-network-team-sugar/ "Sequoia Invests in Blog Network Sugar Publishing"] "TechCrunch". October 16, 2006

External links

* [http://money.cnn.com/magazines/business2/business2_archive/2006/09/01/8384325/index.htm?postversion=2006090812 "Blogging for Dollars] by Paul Sloan and Paul Kaihla, Business 2.0, October 2, 2006

;Sugar Publishing Sites

*PopSugar ( [http://www.popsugar.com/ site] ) - Celebrity Gossip
* FabSugar ( [http://www.FabSugar.com/ site] ) - Fashion
*ShopStyle ( [http://www.Shopstyle.com/ site] ) - Shopping
*BellaSugar ( [http://www.bellasugar.com/ site] ) - Beauty
*BuzzSugar ( [http://www.buzzsugar.com/ site] ) - Entertainment
*CasaSugar ( [http://www.casasugar.com/ site] ) - Home
*GiggleSugar ( [http://www.gigglesugar.com/ site] ) - Humor
*GeekSugar ( [http://www.geeksugar.com/ site] ) - Technology
*YumSugar ( [http://www.yumsugar.com/ site] ) - Food & Party
*PetSugar ( [http://www.petsugar.com/ site] ) - Pet
*FitSugar ( [http://www.fitsugar.com/ site] ) - Fitness
*DearSugar ( [http://www.dearsugar.com/ site] ) - Love & Sex
*TeamSugar ( [http://www.teamsugar.com/ site] ) - Community
*LilSugar ( [http://www.lilsugar.com/ site] ) - Baby & Kids
*CitizenSugar ( [http://www.citizensugar.com/ site] ) - News & Politics
*SavvySugar ( [http://www.savvysugar.com/ site] ) - Money & Business
*IDoSugar ( [http://www.idosugar.com/ site] ) - Weddings
*PopSugar UK ( [http://www.uk.popsugar.com/ site] ) - UK Celebrity Gossip
*FabSugar UK ( [http://uk.fashion.popsugar.com/] ) - UK Fashion
*SugarLoving ( [http://sugarloving.com/ site] ) - Link Love


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