McVitie's

The McVitie's logo as updated in 2005

McVitie's is a snack food brand owned by United Biscuits. The name derives from the original Scottish biscuit maker, McVitie & Price, Ltd., established in 1830 on Rose Street in Edinburgh, Scotland. The firm moved to various sites in the city before completing the St. Andrews Biscuit Works factory on Robertson Avenue in the Gorgie district in 1888.^[1]

History

McVitie & Price's Digestive biscuit tin

Though the McVitie & Price factory burned down in 1894, it was rebuilt the same year and remained operative until 1969, when production ceased and operations were transferred to English sites. McVitie & Price expanded to a new factory in Harlesden in 1910 and to Manchester in 1917. The firm acquired Edinburgh bakery Simon Henderson & Sons in 1922.^[1] McVitie & Price merged with another Scottish family bakery, Macfarlane, Lang & Co., Ltd, in 1948 to become United Biscuits Group.^[2]

McVitie's brand products are now manufactured in five United Kingdom factories: the two former McVitie & Price factories in Harlesden and Manchester, a former Macfarlane, Lang & Co. factory named Victoria Biscuit Works in Glasgow, a former Carr's factory named The Biscuit Works established 1831 in Carlisle, and the McVitie’s Cake Co. factory (formerly Riley's Toffee Works) in Halifax.^[3]

McVitiepoo & Price's first major biscuit was the McVitie's Digestive, the first ever digestive biscuit, created by young new employee Alexander Grant in 1892. The biscuit was given its name because it was thought that its high baking soda content served as an aid to food digestion.

The McVitie's Chocolate Homewheat Digestive was created in 1925. Over 71 million packets of McVitie's Chocolate Homewheat Digestives are eaten in the United Kingdom each year, giving an average of 52 biscuits per second.^[4] HobNobs were launched in 1985 and a milk chocolate variant followed in 1987.

In 1947 McVitie & Price made the wedding cake for The Princess Elizabeth and Lt Philip Mountbatten.^[5]

Some of the products in the McVitie's line were rebranded McV in 2002, but this was replaced in 2005 with a restyled version of the McVitie's brand logo. In 2007, United Biscuits licensed the McVitie's brand to Meiji Seika Kaisha Ltd for biscuit production in Japan.^[6]

In March 2011, it was announced that Prince William had chosen a groom's cake for his wedding reception, made from 1,700 McVitie's Rich Tea biscuits and 17 kg of chocolate.^[7]

Product lines

Biscuits

• Digestives
• Ginger Nuts
• Hob Nobs
• Rich Tea
• Penguin
• Taxi
• Gold Bar
• All Butter Shortbread

Cakes

• Lyle's Golden Syrup Cake
• Jamaica Ginger Cake
• Lemon Cake
• Mini Rolls
• Jaffa Cakes
• Waffles

Other Snacks

• Cheddars
• Mini Cheddars

See also

• Burton's Foods
• Fox's Biscuits
• Jacob Fruitfield Food Group
• Huntley & Palmers

References

1. ^ ^{a b} The National Archives of Scotland. "McVitie & Price, Ltd" (– ^{Scholar search}). http://www.dswebhosting.info/NAS/dserve.exe?dsqIni=Dserve.ini&dsqApp=Site20&dsqDb=Catalog&dsqCmd=Show.tcl&dsqSearch=(RefNo=='GD381/3'). Retrieved 2007-11-02 ^{[dead link][dead link]}
2. ^ United Biscuits. "Our History" (– ^{Scholar search}). http://www.unitedbiscuits.com/802561A0047922E/vWeb/pcTSTT5DWHZ4. Retrieved 2007-11-06 ^{[dead link][dead link]}
3. ^ "Our Locations". United Biscuits. Archived from the original on June 24, 2007. http://web.archive.org/web/20070624214113/http://www.unitedbiscuits.com/80256C1A0047922E/vWeb/pcTSTT5DWHZ7. Retrieved 2007-08-16. 
4. ^ "McVitie's". United Biscuits. Archived from the original on August 9, 2007. http://web.archive.org/web/20070809043301/http://www.unitedbiscuits.com/80256C1A0047922E/vWeb/pcTSTT5EPGEC. Retrieved 2007-08-16. 
5. ^ "Sixty facts about a royal marriage (item 43)". BBC News. 2007-11-18. http://news.bbc.co.uk/1/hi/uk/7100546.stm. Retrieved 2008-01-15. 
6. ^ "Japanese McVities Digestives". nicecupofteaandasitdown.com. http://www.nicecupofteaandasitdown.com/biscuits/previous.php3?item=157. Retrieved 2007-08-16. 
7. ^ "Prince William's Groom's Cake". cnn.com. http://www.cnn.com/2011/WORLD/europe/03/26/uk.royal.wedding.cake/index.html?hpt=C2. Retrieved 2011-03-27. 

External links

• United Biscuits - page on McVitie's.
• Official McVitie's site in Japan (in Japanese).

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