Fox's Biscuits

Fox's Biscuits

Fox's Biscuits is a biscuit manufacturer in Batley, West Yorkshire, England with two further sites in Uttoxeter and Kirkham. Their biscuits are also exported to Europe, North America and the Far East. They were purchased by Northern Foods in 1977. [cite web | title=Our history| publisher=Northern Foods| url=http://www.northern-foods.co.uk/ourhistory.htm| accessdate=2008-01-18] and their vision is "To be famous for the most innovative, imaginative and indulgent biscuits" [ [http://www.foxs-biscuits.co.uk/ Official site] , About Us section June 2008] .

The business is known for indulgent biscuits such as Rocky, Classic, Echo, Crunch Creams and children's favourite Party Rings. They are also known for their Sports Biscuits (invented by David Glen in 1971) and Ginger Nut biscuits (invented by Alexander Johnson in 1992).

The Managing Director for a number of years was Scotsman James Montgomerie, father of golfer Colin Montgomerie. [ [http://thescotsman.scotsman.com/index.cfm?id=87102005 The Scotsman ] ]

Vinnie

On May 28th 2008 Fox's Biscuits added value to the £1.95bn [AC Nielson Scantrack 52 w/e to 26th Jan 2008] biscuit category with a new TV ad campaign and £5million [ [http://www.guardian.co.uk/media/2008/may/28/advertising Mark Sweeney guardian.co.uk] , Wed 28th May 2008] support package.

The idea of "Vinnie" - a "highly connected" Italian American "businessman" from New Jersey was developed with the animation team behind Disney's The Chronicles of Narnia, [http://www.moving-picture.com/ MPC] and [http://www.motherlondon.com/ Mother London] . The supporting entertainment led website was developed by Sheffield agency, [http://www.digforfire.co.uk/ Dig for Fire] .

Dubbed a "danda", a cross between a dog and a panda, Vinnie is Fox's number one fan who has traveled across the Atlantic to make sure everybody knows who makes his favourite biscuits.

Biscuit products

The [http://www.foxs-biscuits.co.uk Fox's Biscuits website] has detailed nutritional and allergy information as well as descriptions of each product. Below is a list of current biscuits manufactured by Fox's:
*Rocky (Chocolate, Caramel, Orange)
*Echo (Mint, Oranage, Chocolate) [http://www.nicecupofteaandasitdown.com/biscuits/previous.php3?item=120 review]
*Classic [http://www.nicecupofteaandasitdown.com/biscuits/previous.php3?item=130 review]
*Cookie Bars
*Triple
*Viennese (Chocolate, Double Chocolate) [http://www.nicecupofteaandasitdown.com/biscuits/previous.php3?item=59 review]
*Millionaire's Shortcake
*Shortcake Rounds
*Extremely Chocolatey Cookie
*Chunk Cookie (Dark Chocolate, Milk Chocolate, White Chocolate)
*Crunch Creams (Ginger [http://www.nicecupofteaandasitdown.com/biscuits/previous.php3?item=97 review] , Golden, Chocolate Fudge)
*Creams (Rich Tea, Jam Ring, Malted Milk, Nice, Classic)
*Crinkles (Butter [http://www.nicecupofteaandasitdown.com/biscuits/previous.php3?item=28 review] , Ginger, Coconut, Milk Chocolate)
*Dunked (Oaty, Shortcake)
*Sports
*Party Rings [http://www.nicecupofteaandasitdown.com/biscuits/previous.php3?item=89 review]
*Minis (Buttery and Oaty)
*Creations [http://www.nicecupofteaandasitdown.com/biscuits/previous.php3?item=78 review]
*Speciality
*Speciality Brandy Snaps [http://www.nicecupofteaandasitdown.com/biscuits/previous.php3?item=134 review]
*Favourites
*Luxury Chocolate Carton
*Wholemeal Cracker (Original, Tomato & Red Pepper, Cheese & Onion, and Sunflower Seed & Honey)

ee also

*Burton's Foods
*Huntley & Palmers
*Jacob Fruitfield Food Group
*Tunnock's
*United Biscuits

References

External links

* [http://www.foxs-biscuits.co.uk/ official web site]


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