- Chocolates on the Pillow Aren't Enough
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Chocolates on the Pillow Aren't Enough: Reinventing the Customer Experience 
Author(s) Jonathan M. Tisch with Karl Weber Language English Genre(s) Customer Service Publisher John Wiley & Sons Publication date 2007 Pages 272 ISBN 978-0-470-04355-4 OCLC Number 76064574 Dewey Decimal 647.94/068 22 LC Classification TX911.3.C8 T57 2007 Chocolates on the Pillow Aren't Enough: Reinventing the Customer Experience is a book on customer service advice. It was released in March 2007.
Overview
This is the second book by Jonathan Tisch, the Chairman and CEO of Loews Hotels. In Chocolates on the Pillow Aren't Enough, he shares customer relation lessons he's learned during his career in the hospitality industry. Using popular companies such as In-N-Out Burger, Commerce Bank, Urban Outfitters as case studies, Tisch elaborates on the relation between customer service and business success. His advice covers:
- Using technology to create intimate connections with customers.
- Finding ways to expand an organization's offerings beyond their basic product or service.
- How to recognize customers' needs for physical and psychological safety.
- Perfect the "art of the welcome," in both physical and virtual spaces.
- Balance the growing demand for transparency with realistic needs for security and confidentiality.
The book has received coverage on CNBC's "Power Lunch," ESPN's "Cold Pizza," and PBS's "Nightly Business Report." Author Jonathan Tisch was a guest on NBC's The Today Show on March 2, 2007 discussing open exchange and on CBS's Early Show on March 7, 2007 where he discussed the book's strong customer service message using the Build-A-Bear company as a model.
References
Categories:- Business books
- 2007 books
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