Traubi

Traubi

Traubi or traubisoda is a brand of soft drink flavored with grape juice. It is produced in Hungary, Austria and Croatia.

In Hungary, it is made by a factory called Traubi Hungaria[1] located in the village of Balatonvilágos. The company produces the drink from a special type of Hungarian grapes, called saszla. Visiting the factory in Balatonvilagos one can follow the steps of production from grapes harvest to bottling.

In Austria, it's produced by Waldquelle Kobersdorf GmbH from Kobersdorf.[2] A Croatian company Trento sokovi licenses it from Waldquelle since 2006, and produces it in Brestovac.[3]

Contents

The History of Traubi

The aroma was originally invented by Lenz Moser of Austria in 1954. It was licensed to Traubi Hungaria in 1971. The new flavour became popular not only due to the successful advertisement but also as it appeared to be the first Hungarian fizzy drink. As a result of the growing interest, Traubi was also produced in Kunbaja, Csány and in Debrecen.

In response to the first fizzy drink success, in 1973 another product, called Márka, appeared on the Hungarian market. This drink proved to be popular that time just as well it is nowadays. Márka is liked for its special orange, grape and raspberry flavor.

In the 1980s, due to the spread of Coca-Cola, Traubi became less popular, the production decreased by 20%. In 1992, Traubi Hungaria bought the factory in Balatonvilagos and by the investment of Salamon Berkowitz (a US owner) the factory started to improve. It grew, not only in numbers of machines but also in production.

Popularity

The popularity of the drink was tested through a market research conducted by the producer. The findings clearly showed, that there was a strong nostalgia for the drink among Hungarians who were teenagers in the '80s. Drinking Traubi evokes memories from Hungarian people’s past, therefore a special importance belongs to this drink. Salamon Berkowitz, the owner of the company Traubi Hungaria claims that the original publicity campaign team, who created the first campaign, has been working on the company's advertisements and image nowadays.

Márka

Márka is another soft drink product of the Traubi Hungaria. Its production started in 1973 and it is still popular. The company makes it in orange, grape and raspberry flavour.

References

External links



Wikimedia Foundation. 2010.

Игры ⚽ Поможем написать курсовую

Look at other dictionaries:

  • Traubi Soda — Traubisoda ist ein aus Österreich stammendes, nicht alkoholisches Erfrischungsgetränk. Geschichte Traubisoda wurde in den 1930er Jahren von Lenz Moser V., einem Spross einer alteingesessenen ostösterreichischen Winzer Dynastie, erfunden. Da es… …   Deutsch Wikipedia

  • Traubisoda — ist ein aus Österreich stammendes nichtalkoholisches Erfrischungsgetränk. Geschichte Traubisoda wurde in den 1930er Jahren von Lenz Moser V., einem Spross einer alteingesessenen ostösterreichischen Winzer Dynastie, erfunden. Da es Menschen gibt,… …   Deutsch Wikipedia

  • Cuisine of Hungary — Hungarian or Magyar cuisine is the cuisine characteristic to the nation of Hungary and its primary ethnic group, the Magyars. General features Hungarians are especially passionate about their soups, desserts / pastries and stuffed pancakes (… …   Wikipedia

  • List of Culex species — This is a list of described Culex species around the world, as of 2006. Subspecies have been omitted. There are possibly errors and inaccuracies in this list that stem from the conversion from the source. Please check the original source when in… …   Wikipedia

  • Armigeres — Armigeres …   Wikipédia en Français

  • Hungarian cuisine — Served Gulyás soup Hungarian or Magyar cuisine is the cuisine characteristic of the nation of Hungary and its primary ethnic group, the Magyars. Traditional Hungarian dishes are primarily based on meats, seasonal vegetables, fruits, fresh bread,… …   Wikipedia

  • Spinturnicidae — Scientific classification Kingdom: Animalia Phylum …   Wikipedia

  • Spinturnix —   Spinturnix …   Wikipedia Español

  • Armigeres — Armigeres …   Wikipédia en Français

  • Haemaphysalis — Haemaphysalis …   Wikipédia en Français

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”