Arnott's Shapes

Arnott's Shapes are a popular line of savoury crackers produced by Arnott's in Australia. First produced in Victoria in the 1950s, they were originally made in the shape of potato chips, until bakers realised they were too difficult to cut and were a waste of dough. In 1974, they switched to the flat crackers, which are sold today. The reason for the name "Shapes" is because of the variety of the individual cracker shapes, depending on the flavour. Arnott's boast that Shapes are "baked, not fried," which is a less fatty method of cooking. Over 44 million packets of Shapes are consumed each year in Australia. [cite web|url=http://www.arnotts.com.au/products/Shapes.aspx|title=Arnotts.com.au - Shapes|publisher=Arnott's Biscuits Holdings]

Flavours

Shapes come in a variety of core flavours, including:
* Barbecue
* Pizza
* Cheese and Bacon
* Cheddar
* Chicken Crimpy
* Chicken Drumstick
* Nacho Cheese
* Savoury

A spin off on the core flavours are Shapes "Flavours of the World". The two original flavours in this range are:
* Italian Woodfired Pizza
* French Onion and Cheese

In September 2008, two new flavours will be added to this range:
*Texan BBQ
*Medditeranian Fetta and Herb

There is also a "Crispy Puff" range of Shapes. Crispy Puff Shapes, as the name suggests, are hollow, puffy shapes with a crispy texture. They were available in three different flavours:
* Chicken Drumstick
* Cheese and Onion
* Sweet Chilli and Sour CreamCrispy Puff Shapes are now only available in Chicken Drumstick.

Former Shapes varieties include:
* Salt and Vinegar
* Tomato Salsa
* Crispy Chicken
* BBQ Meat Lovers

Occasionally, Arnott's will release special edition shapes with three or four different flavours in the line. Recent examples include Deli Shapes, World Flavours Shapes and Italian Pizzeria Shapes. The latest special edition is Shapes Sensations.

Shapes Sensations have now been made a permanent line for Arnotts.

References

External links

* [http://www.arnotts.com.au/products/Shapes.aspx Official web site]