- Rocawear
Infobox_Company
company_name = RocaWear
company_
company_type =
company_slogan =
foundation = 1999
location = United States
key_people =Jay-Z
industry =
products =Clothing , footwear, wristwatches and fashion accessories
revenue = profit $700 Million(FY 2006)
homepage = http://www.rocawear.com/Rocawear is an urban clothing label created in 1995 by Jay-Z and
Damon Dash . Jay-Zis the head of the hip hop labelRoc-a-Fella Records .cite news|title=Iconix to Buy Rocawear, Jay-Z's Clothing Line |url=http://www.nytimes.com/2007/03/07/business/07clothes.html |publisher="New York Times " |date=2007-03-07] Rocawear has annual sales of $700 Million. Rocawear expanded its brand through licensing pacts to develop lines for children, juniors, socks and sandals, leather suede and fur outerwear, handbags and belts, lounge wear and big & tall, headwear, jewelry, and sunglasses; as well as co-branded product withPro-Keds , State Property, and Team Roc.On January 17, 2007, allegations were made of raccoon-dog (tanuki) fur being used in two styles of jackets, Rocawear pulled all of the garments from the department stores where this product was shipped. A representative of Rocawear stated the company was unaware the fur was being used and had notified manufactures it was not permitted. The items, in addition to being pulled from department stores, were also removed from the brand's official website.cite news|title=Jay-Z Dogged for Pimpin' Faux Fur |url=http://www.eonline.com/news/article/index.jsp?uuid=daef10ae-5e68-4c23-afea-07f27e03bab2 |publisher=E! Online News |date=2007-01-16 |author=Josh Grossberg] [cite news|title=Rocawear Accused of Using Real Animal Fur on "Faux" Fur Jackets |publisher=XXL Magazine |url=http://xxlmag.com/online/?p=6997 |date=2007-01-16] [cite news|title=Is Your Fur Fake, Or Is It Fido |publisher=MSNBC |date=2007-02-23 |url=http://www.msnbc.msn.com/id/17298301/] [cite web |url = http://www.nypost.com/seven/01182007/gossip/pagesix/forbidden_fur_pagesix_.htm |title = Forbidden Fur |accessdate = 2008-01-03 |author = Johnson Richard |date = 2007-01-18 |publisher = "
New York Post " ]R&B superstar
Ciara has signed to be the new face of Rocawear.In March 2007, Jay-Z sold the rights to the Rocawear brand to
Iconix Brand Group , for $204 million. Jay-Z will retain his stake in the company and will continue to oversee the marketing, licensing and product development. [cite news|title=Jay-Z: Down To 98 Problems Yet?Y|url=http://www.mtv.co.uk/channel/mtvuk/07032007/jay_z_down_to_98_problems_yet |publisher=MTV |date=2007-02-07]References
External links
* [http://www.rocawear.com Official website]
* [http://www.rocawearuk.com Rocawear UK Official Website]
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