Head New Media

Head New Media

Head New Media was an influential [ [http://www.ippa.org/s1/index.html "Annual Listing of Top Design Shops"] from IPPA] web design and interactive television agency set up in the UK in 1997. In 1998 it became [ [http://216.239.59.104/search?q=cache:qCcjryjDuNMJ:www.clickmt.com/public/news/index.cfm%3Ffuseaction%3Dfulldetails%26newsuid%3D5937b2b2-aeda-4a2c-b1e8-bc8475991c31+%22head+end%22+%22head+new+media%22&hl=en&ct=clnk&cd=10 "Campaign Report on New Media"] from Management Today] the UK digital arm of the world's fourth largest advertising group Lowe Worldwide, part of Interpublic. The agency was at one point the most awarded in Europe [ [http://www.shift.jp.org/IMGSRC100/060/index.html "IMG SRC100"] from SHIFT(JAPAN), 1998] and produced an 'in-house' website Head-Space which won awards including Cannes, and spawned online communities including Urban75. In 1998 the UK's first specialist interactive television creative agency Head End was set up as a wholly-owned subsidiary (later acquired by Underwired [ [http://www.creativematch.co.uk/viewnews/?88332 "Underwired acquires Head End Interactive Television"] from Creative Match, December 2002] ).

Head New Media's clients included the BBC, Sci-Fi Channel, Unilever (for which the agency produced interactive television advertising on cable operator NTL), Tesco (one of the first interactive TV ads [ [http://www.managingchange.com/mediums/inter-tv/planned.htm "Digital, Interactive and Web TV"] from Managing Change, 2000] on Flextech [ [http://www.broadbandbananas.com/2005/links.html "iTV Developers & Agencies"] from BroadbandBananas] ), General Motors, Mars Confectionery's Snickers (whose website Snickers MegaBite [ [http://web.archive.org/web/19970803001554/www.euro.snickers.com/index.html "Snickers MegaBite"] Archive of website] won a variety of major global advertising awards between 1997-8) and PricewaterhouseCoopers. Its original founders were Felix Velarde and Jason Holland, previously of HyperInteractive (1994-1997) and, following Head New Media's liquidation [ [http://www.e-consultancy.com/news-blog/5082/head-closes-after-ad-partnership-crumbles.html "Feature: Head closes after ad partnership crumbles"] from E-consultancy, 2001] in 2001, Underwired [ [http://www.underwired.com Underwired's website] ] .

The agency was the subject of a BBC documentary [ [http://tv.msn.com/tv/episode-guide/the-crunch The Crunch] , first broadcast 1999 BBC Two, 2001 MSN TV] made in 1999 by Uden Associates. The documentary is still occasionally broadcast in Europe as part of BBC Worldwide's business education strand.

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