M and m direct

M and m direct

Infobox_Company
company_name = M and M Direct
company_
company_type = Private
foundation = In 1987 in Leominster
location = Leominster, United Kingdom
key_people = Steve Robinson, CEO
num_employees = 470
industry = Clothing
products = Clothing, Sportswear, and Sports equipment
homepage = [http://www.mandmdirect.com/ www.mandmdirect.com]

M and M Direct is a clothing store in the United Kingdom. They sell their products over the Internet and by mail order. Their catalogue is distributed quarterly. The specialise in buying clearance stock from manufacturers and pass the savings on to their customers.

History

The company was started in 1987 when Mark Ellis and Martin Churchward were introduced by their Nike representative Ken Mallender. The two founders started their careers with retail shops in Hereford and Stourbridge and joined forces to buy end-of-line clearance sports products.

The success of this lead the pair to venture off into off-page advertising, with the first advert appearing in Shoot magazine in 1987. National press adverts followed in 1990 specifically offering clothing and footwear. As both men lived in the area a site in Leominster was purchased and the company was born. Trading as M and M sports the company began to grow mainly through word of mouth.

After a management buy-out in 2004, the company identity changed to M and M Direct to reflect the company's move into selling fashion and lifestyle brands.

In February 2007 the company celebrated its 20th anniversary.

The Website

The M and M Direct website displays their entire range of fashion, outdoor and sports brand deals.

External links

* [http://www.mandmdirect.co.uk/ M and M Direct's homepage]


Wikimedia Foundation. 2010.

Игры ⚽ Нужно решить контрольную?

Look at other dictionaries:

  • Inverness and Aviemore Direct Railway — [v · d · …   Wikipedia

  • Banbury and Cheltenham Direct Railway — Die Banbury an Cheltenham Direct Railway war eine britische Eisenbahngesellschaft in Gloucestershire in England. Ihr Streckennetz hatte eine Länge von 53 Kilometern. Die Great Western Railway Tochtergesellschaften Bourton on the Water Railway und …   Deutsch Wikipedia

  • Banbury and Cheltenham Direct Railway — The Banbury and Cheltenham Direct Railway opened in full in 1881 [ [http://www.dukedog.co.uk/family%20tree.html dukedog GWR family tree ] ] , being an amalgamation of Chipping Norton Railway and Bourton on the Water Railway. The line from Kingham …   Wikipedia

  • Direct Relief International — Founder(s) William Zimdin and Dezso Karczag Type Humanitarian Medical Aid Founded August 23, 1948 …   Wikipedia

  • Direct mail — Direct mail, also known as junk mail, advertising mail or admail, is the delivery of advertising material to recipients of postal mail. It forms a significant subdiscipline of direct marketing. Some organizations attempt to help people opt out of …   Wikipedia

  • Direct Cinema — is a documentary genre that originated between 1958 and 1962 in North America, principally in the Canadian province of Quebec and the United States. Similar in many respects to the cinéma vérité genre, it was characterized initially by filmmakers …   Wikipedia

  • Direct Energy — Type Energy retailer Industry Energy Founded 1985[1] or 1986 …   Wikipedia

  • Direct realism — Direct realism, also known as naive realism or common sense realism, is a theory of perception that claims that the senses provide us with direct awareness of the external world. In contrast, indirect realism and representationalism claim that we …   Wikipedia

  • Direct bonding — describes a wafer bonding process without any additional intermediate layers. The bonding process is based on chemical bonds between two surfaces of any material possible meeting numerous requirements.[1] These requirements are specified for the… …   Wikipedia

  • Direct response television — Direct Response Television, or DRTV for short, includes any television advertising that asks consumers to respond directly to the company usually either by calling an 800 number or by visiting a web site. This is a form of direct response… …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”