Bernard Trevor Matthews

Bernard Trevor Matthews

Bernard Trevor Matthews CVO, CBE (born 1930 in Brooke, Norfolk) is the founder of Bernard Matthews Limited, a company that is best-known for farming turkeys and producing turkey products. [cite web|url=http://www.bernardmatthews.com/CompanyHistory.asp| title=Bernard Matthews: company history |accessdate=2007-02-08] Matthews, the son of a mechanic, worked as a trainee livestock auctioneer at Waters & Son between 1946 and 1948; he then served his two-year National service in the Royal Air Force. [cite web|url=http://www.brandrepublic.com/news/search/article/632824/profile-time-talk-turkey-bernard-matthews-chairman-bernardmatthews/| title=Time to talk turkey|publisher=" [http://www.brandrepublic.com 'Marketing' magazine] "|date=14 February 2007|accessdate=2007-02-20]

He started the company in 1950, having left school at the age of 16 after winning a scholarship at the City of Norwich School but choosing not to progress with his education. [cite web|url=http://news.independent.co.uk/people/profiles/article2114412.ece| title=Bernard Matthews: Life is still bootiful|publisher="The Independent"|date=31 December 2006|accessdate=2007-02-03]

In 1964 he met Nikita Khrushchev to discuss the modernisation of the Russian Poultry industry. In 1980 the company launched its first TV commercial featuring Turkey Breast Roast, with Matthews himself introducing the famous 'Bootiful' catchphrase in his thick Norfolk accent, and becoming part of what has been described as the "national consciousness". [cite web|url=http://www.bernardmatthews.com/CompanyHistory80.asp|title=Company history: The 80s|publisher=Bernard Matthews] [cite web|url=http://www.timesonline.co.uk/tol/news/uk/article1323915.ece|title=The ‘bootiful’ empire takes another hit|publisher="The Times"|date=4 February 2007|accessdate=2007-02-09]

Matthews was appointed a CVO in the New Year's Honours List December 2006, for his service with the Duke of Edinburgh's Award, a scheme for which he had also previously been awarded a CBE. However, in view of the H5N1 outbreak in late January 2007 at his Holton, Suffolk plant, Matthews asked for the investiture on 9 February 2007, at which he had been due to receive the CVO, to be postponed. [ [http://www.guardian.co.uk/birdflu/story/0,,2009826,00.html "Official: H5N1 may be in human food chain"] , James Sturcke, Guardian Unlimited, 9 February 2007.]

References

ee also

* Bernard Matthews
* 2007 Bernard Matthews H5N1 outbreak

External links

* [http://www.bernardmatthews.com Bernard Matthews company site]


Wikimedia Foundation. 2010.

Игры ⚽ Нужна курсовая?

Look at other dictionaries:

  • Bernard Matthews — Infobox Company company name = Bernard Matthews Foods Ltd. company company type = Limited company slogan = Bootiful! foundation = 1950 location = Norwich, Norfolk, England key people = Bernard Matthews, Founder num employees = >4450 industry =… …   Wikipedia

  • Ixodida —   Ixodida Garrapata ad …   Wikipedia Español

  • performing arts — arts or skills that require public performance, as acting, singing, or dancing. [1945 50] * * * ▪ 2009 Introduction Music Classical.       The last vestiges of the Cold War seemed to thaw for a moment on Feb. 26, 2008, when the unfamiliar strains …   Universalium

  • List of General Hospital characters — This is a list of characters that appear (or have appeared) on the ABC soap opera General Hospital. Contents: Top · 0–9 · A B C D E F G H I J K L M N O P Q R S T U V W X Y Z …   Wikipedia

  • List of Test cricketers — This is a list by country of every cricketer who has played at least one Test match.Australia : See also List of Australian Test cricketers Ted a Beckett · Terry Alderman · George Alexander · Harry Alexander · Frank Allan · Peter Allan · Reginald …   Wikipedia

  • List of Honorverse characters — This is intended to be a comprehensive list of the names of even minor fictional character in the Honorverse, a series of military science fiction novels written by David Weber. Characters are sorted by their last name. Some are sorted by first… …   Wikipedia

  • literature — /lit euhr euh cheuhr, choor , li treuh /, n. 1. writings in which expression and form, in connection with ideas of permanent and universal interest, are characteristic or essential features, as poetry, novels, history, biography, and essays. 2.… …   Universalium

  • List of past Emmerdale characters — This list contains former cast members of ITV soap opera Emmerdale, in order of last on screen appearance, beginning with the most recent. Contents: • 2010s: 2011 2010 • 2000s: 2009 2008 2007 2006 2005 2004 2003 2002 …   Wikipedia

  • Saw 4 — Données clés Titre québécois Décadence 4 Réalisation …   Wikipédia en Français

  • List of stage names — This list of stage names lists performers alphabetically according to surname (assumed or genuine) and their nickname. Individuals who have dropped their last name and substituted their middle name as their last name are listed. Also listed are… …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”